Yet the aspect of collaborative applications is more than just social networks, it also encompasses the development of entire networks within companies for specific long-range projects, including new product development (O'Reilly, 2006). Wireless providers then are being forced to create more of a portal-based approach to their wireless applications and mobility solutions, as Nokia has continually attempted unsuccessfully to do over the last decade, and as others including Ericcson also are trying. Wireless providers are overdue for an industry shakeout where consolidation forces the structure of entirely new platforms of collaboration over time. There is also the need to underwrite these platforms through the sales of products and services. The Apple iTunes store is held up as the model of what wireless and mobility providers need to strive for in terms of their efforts to create more meaningful online experiences for their customers, yet the challenge is one of emulating a very successful business model that does not vary that much from what is on the iTunes store to begin with. With a lack of originality in terms of their services strategies, there will be a shakeout or industry consolidation of wireless and mobility vendors over the next three to five years. This will severely test the regulatory requirements of mergers and acquisitions in the telecommunications industry, one that has seen contentious legal battles over the right to acquire or merge companies. Regulatory requirements to show adherence to the Sherman Antitrust Act for mergers and acquisitions completed in the U.S. will increase as a result of the industry consolidation already underway.
Conclusions and Recommendations
There are a multitude of factors influencing the growth and direction of wireless and mobility technologies, the most significant being the development and refinement of context-aware technologies that are revolutionizing advertising and selling...
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