¶ … Functional Requirements
Site Content
Creating a website that can guide potential customers through the purchasing process for a build-to-order tablet PC needs to have a unified, highly integrated content management strategy that supports each phase of the buying cycle. The intent of this chapter is to define the site content and grouping by clarifying content elements, functional requirements and overall content inventory. Pervading both online and offline sales channels is the need for consistently excellent content to support each phase of the sales process (Forsyth, 2004). That is the objective of this chapter, to define those content elements and their contributing to moving customers through the buying cycle (Kumar, 2007).
The value proposition for the proposed build-to-order tablet is predicated on giving customers control over the experience their devices deliver daily. The site content needs to underscore the agility and flexibility of the production process while also showing the stability and strength of the core components that are used for creating the tablet PC. The majority of content will be digital, as it allows for greater use of analytics and predictive modeling. Digital content is giving marketers the ability to move at a much faster pace than has been the case in the past, providing greater levels of analytical insight and intelligence on how to better streamline the purchasing process (Rowley, 2008).
3.1
Site Content and Grouping
The content on the website is...
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