They have been adapted to sports -- Frisbee Golf and Frisbee Football-- with their own rules, fields of play, and tournaments" (p. 276).
Indeed, Frisbee Golf aficionados take their game very seriously, and many carry different sized discs in a "golf bag" just like their traditional golfing counterparts and use many of the same invectives when they miss their shots (pers. obs.). Likewise, Frisbee throwers compete with each other for top ratings in various categories. For instance, West reports that, "As with the games Monopoly and Scrabble, careful records are kept of outstanding (and strange) Frisbee achievements: greatest distance thrown (623.5 feet), maximum time aloft (16.72 seconds), and longest distance thrown by two persons during twenty-four hours (362.4 miles)" (p. 276).
Knockoffs of the real Frisbee brand can be found everywhere for just a dollar or so, and mastery of the basic elements requires just a few minutes. Becoming truly expert...
Mattel Toy Recall In 2007, Mattel was dealing with a number of challenges surrounding the quality of toys that were manufactured at their plants China. This is because lead paint was found in a number of toys which were produced in the country. These problems raised concerns about if enough was being done to test merchandise and the kinds of procedures that were place. However, after an extensive investigation, is when
Mattel understands that for its customers and retailers, there is nothing worse, ethically, than putting profit over the health of children. It would appear that Lee Der did not share these values. Thus, part of the problem lies with communication of values between Mattel and its suppliers. The suppliers need to understand that they need to work to the same ethical standards as Mattel, since it is Mattel's name
They may prefer to buy other toys for their daughters. The 'break up' with Ken to pursue new boyfriends will do little to allay such fears, although theoretically Barbie could also pursue new careers without Ken and focus on things besides looking good in her outfits and in her pink car. However, the fact that Barbie is becoming more of a 'Cali girl' seems to indicate Mattel is going
Mattel faces an uncertain operating environment. An old-established company with a great family of brands, Mattel has a lot of strengths with which to improve its business. However, the company is facing increased competition both from other toy companies and from electronic entertainment alternatives. This paper highlights some of the challenges that Mattel faces and some of the alternatives for dealing with its problems. There are four major alternatives presented
Mattel Manufacturers of products that are aimed at children do have a special obligation with respect to their products and the marketing thereof. Considerable controversy has erupted as the result of advertising to children. Children are impressionable, and while they are not the gatekeepers who control spending in the family, it is worth considering that products marketed to children are not detrimental. As Clay (2000) notes, a key source of controversy
New York: Berg. Marketing to specific people and groups is a demonstrative development that has been around for almost as long as marketing has been recognized as a viable field of study and employment. Marketing segmentation or geodemographic marketing segmentation is a development of this desire, on the part of the manufacturer to meet the most customers, who will be interested in and purchase the products they develop. According to
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