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Fresh Direct Company Overview/Key Strategic Term Paper

There is not question that this company will remain in business but a good exit strategy would be to build partnership connections with other retail outlets for distribution of FreshDirect brand products and possibly build a consultation service to assist other market players in developing the quality systems that FreshDirect has maintained. References

Gonzales, J. September 28, 2007, FreshDirect Takes Heat, Workers Try to Unionize, NYDailyNews.com, Retrieved January 25, 2008 at http://www.nydailynews.com/news/2007/09/28/2007-09-28_freshdirect_takes_heat_workers_try_to_un.html

Johnson, R.R. Killgallon, L. & Lockart, K. 2000, Online Grocery: How the Internet is Changing the Grocery Industry. University of Virginia Press, 1-11, Retrieved January 20, 2008 at http://faculty.darden.virginia.edu/gbus885-00/Documents/OnlineGrocery_8-25.pdf

& Fox, M.A. (July 2006) Online Grocery Shopping: Consumer Motives, Concerns, and Business Models First Monday Journal Retrieved, January 17, 2008 form: http://www.firstmonday.org/issues/issue7_9/fox/index.html#f4
Kummer, C. (2006, July/August). Deliverance: The Future of Shopping for Fresh Fruits and Vegetables. The Atlantic Monthly, 298, 152.

LeClair, J. (August 6, 2002), the Rebirth of the Online Grocery e-commerce times Retrieved, January 17, 2008 form:

http://www.ecommercetimes.com/story/18887.html?welcome=1201475247

Pearce, J.A. & Robinson, R.B. (2005) Strategic Management: Formulation, Implimentation and Control Ninth Edition. New York: McGraw-Hill Irwin.

Sources used in this document:
References

Gonzales, J. September 28, 2007, FreshDirect Takes Heat, Workers Try to Unionize, NYDailyNews.com, Retrieved January 25, 2008 at http://www.nydailynews.com/news/2007/09/28/2007-09-28_freshdirect_takes_heat_workers_try_to_un.html

Johnson, R.R. Killgallon, L. & Lockart, K. 2000, Online Grocery: How the Internet is Changing the Grocery Industry. University of Virginia Press, 1-11, Retrieved January 20, 2008 at http://faculty.darden.virginia.edu/gbus885-00/Documents/OnlineGrocery_8-25.pdf

Kempiak, M. & Fox, M.A. (July 2006) Online Grocery Shopping: Consumer Motives, Concerns, and Business Models First Monday Journal Retrieved, January 17, 2008 form: http://www.firstmonday.org/issues/issue7_9/fox/index.html#f4

Kummer, C. (2006, July/August). Deliverance: The Future of Shopping for Fresh Fruits and Vegetables. The Atlantic Monthly, 298, 152.
http://www.ecommercetimes.com/story/18887.html?welcome=1201475247
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