Franchising of Hotels: Advantages vs. Disadvantages The objective of this study is to examine the advantages and disadvantages of franchising hotel operations. Toward this end, this study will conduct an extensive review of literature in this area of inquiry as well as interview two individuals, Mr. X, and Mr. Y in order to determine whether there are more advantages or disadvantages. Mr. X is the General Manager of a well-known hotel in

INTERCONTINENTAL HOTEL GROUP'S ENTRY INTO CHINA Organizational Background The International Hotels Group (IHG) is a British multinational hotel chain. The history of IHG dates back to 1777 when William Bass founded the company originally as a beer brewing company in England, called the Bass Beer PLC. After nearly two centuries predominantly in the beer industry, Bass entered the hospitality industry in 1970 by purchasing hotel assets. Three decades later, Bass sold all

Right Food Company This report is based on the study carried out on The Right Food Company, based in Australia. The paper studies and analyses the company's entry strategy into Guangzhou, China. I have prepared this report as part of the company's expansion plan into the Chinese market. Company Profile The Right Food Company Industry Packed Food Private Founded New South Wales Headquarters Murwillumbah (NSW) Founder Anni Brownjohn Areas served countries Manufacturing Tweed Valley (NSW) Products Maxinne Lynch (Accounts) Organic, low allergy food developer and manufacturer Key people Eleni Nott (Brand

Another strategy companies often rely on are franchising their operations to attain economies of scale and global growth at the same time (Altinay, 2007). Franchising however has significant risk as it requires a high degree of branding consistency and brand enforcement over time (Altinay, 2007). Any expansion strategy has a direct implication on a company's value chain. A merger, acquisition, alliance or joint venture can completely re-define the value chain

McDonalds In the last 30 years, developing markets have shown the potential for fast food restaurants to realize increasing profit margins. This is because markets such as China provide them with the capacity to offer unique products and experiences to customers. However, specific concepts must be integrated with each other to effectively connect with them. In the case of McDonalds, they are facing considerable challenges and opportunities in China. (Allon, 2012)

International Business Report: Ultra High-Temperature Pasteurization (UHT) Milk for Chinese Children Aged 3 to 11 Years Executive Summary A number of important trends have converged in recent years that have significant implications for companies competing in the dairy industry that seek to expand their commercial operations into China. The world’s most populous country, China has an enormous population of infants which translates into a major demand for milk products (Cui, 2016). Moreover,