Verified Document

Foreign Market. Use Powerpoint Presentations I Attached. Essay

¶ … foreign market. Use Powerpoint presentations I attached. Strategies of entering a foreign market

Corporations are said to have become one of the most important forces in the world economy, not only by the volume of business they conduct at a transnational level but also through the influence they can exercise at the level of the national governments and regional economies. The examples are numerous and include some of the most important multinational companies in the software, car making, oil producing industries, or retailers. However, corporations developed from small businesses, with impressive initiatives, and great potential that they developed and then "exported" abroad. In this sense, some of the most complex marketing and business plans were initiated and strategies to enter foreign markets emerged.

There are several aspects to be taken into account when dealing with a successful strategy for entering a foreign market: the way in which a company decides to enter the market, the way in which it chooses that market, what are the risks, and what is the form of entering the market.

There are several ways in which a company can enter the market. It can impact the local market through the exports the company is making. Most transnational companies set the pace for their presence in a foreign country by exporting in that country and the examples range...

Other ways of entering the market include licensing or franchising to host country firms, strategic alliances through joint ventures with a host country firms, opening subsidiaries in the host country. Each and every one of these means has advantages and disadvantages related mostly to the particularities of the company and the country aimed. In this sense for instance, creating a joint venture with a local company may provide for the foreign company a substantial contribution in terms of better appealing to the local market because of the knowledge the local company has over the market; on the other hand however, the association with a local company may, in the case in which this association is not successful, harm the prestige of the foreign company on the local market as well as worldwide.
The risks that need to be taken into account when deciding to enter a foreign market are also related to the economic and political spectrum of the country as well as the firm's strategy and offering. Better said, for manufacturing companies, it is important to take into account when choosing areas of expansion for production the availability of the resources, both natural and in terms of workforce, as well as the legal framework that governs the use of such resources in the respective country. If not taken into account, such…

Cite this Document:
Copy Bibliography Citation

Related Documents

Manufacturing World Class Manufacturing
Words: 15740 Length: 57 Document Type: Term Paper

Manufacturing Seven Key Elements for Successful Implementation Norman Binette, Jr. Biddeford, Maine Manufacturing organizations are built on the premise that they possess the ability to provide a wide variety of quality products for their customers. This reputation is dependent upon the constant review of existing processes and the identification of new and innovative methods of production that will enhance and increase the diversification of product lines. One such process that has proven itself

Gregory Reyes, Corporate Director Mentor-Protege Programs at
Words: 2325 Length: 9 Document Type: Essay

Gregory Reyes, Corporate Director Mentor-Protege Programs at DynCorp International. Reason selected. With my background in logistics, and particularly LOGCAPIII, I was familiar with the work of ANHAM Prime Vendor LLC. I knew that DynCorp International (DI) was a major competitor of ANHAM, and wondered what the opinion might be at DynCorp of the business case analysis (BCA) that argued a transition from LOGCAPIII to LOGAPIV would be prohibitive, considering that

Promising Phenomenon That Lends Itself
Words: 26560 Length: 96 Document Type: Dissertation

66). Furthermore, social software will only increase in importance in helping organizations maintain and manage their domains of knowledge and information. When networks are enabled and flourish, their value to all users and to the organization increases as well. That increase in value is typically nonlinear, where some additions yield more than proportionate values to the organization (McCluskey and Korobow, 2009). Some of the key characteristics of social software applications

New Product, Service or Process Produce a
Words: 5510 Length: 19 Document Type: Essay

New Product, Service or Process Produce a specification for an agreed project to implement a new product, service or process Be able to plan for the launch of a project to implement a new product, service or process Produce a project plan for an agreed project Match appropriate resources to a Project Cost all resources required for implementing a project Agree timescales for the management and implementation of a project Plan an appropriate strategy for the

De Beers and Coca Cola: Critical Analysis
Words: 5181 Length: 19 Document Type: Essay

products or service of your chosen organization, and two (2) key factors in the organization's external environment that can affect its success. Provide explanation to support the rationale. De Beers is the world's famous diamond company, established in 1888, with proficiency in exploration, mining and marketing of diamonds. More than 20,000 employees make contribution to the communities in which we work. De Beers carries out profitable business which helps the

Seneca Foods Strategy
Words: 4227 Length: 10 Document Type: Essay

Seneca Foods was founded in 1949 and is a producer of canned, frozen and bottled foods for the supermarket trade, often under store labels. In 2013, Seneca posted $1.27 billion in sales and net income of $41.4 million. The company is in the mature stage of growth for both itself and the industry, growing mainly with increases in population and inflation. The company's operations are subject to variability from weather,

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now