¶ … Mexico's largest cement manufacturer, Cemex, has transformed itself from a primarily Mexican operation into the third-largest cement company in the world largely because of its obsession with efficient manufacturing and with providing top customer service. Cemex also provides attention to its distributors as well as to its marketing, but most of all Cemex is reputed for its global expansion. Cemex has its cement offices in Venezuela, Colombia, Indonesia, the Philippines, Egypt, and several other countries that include the U.S.A., Britain, Spain, India, and most recently China. CEMEX's career has been one of constant expansion and it has promised to continue this global expansion of its company in the future.
Which theoretical explanation, or explanations, of FDI best explains CEMEX's FDI?"
Foreign Direct investment (FDI) refers to a company making a direct investment in another country, either by buying a company in that other country or by expanding operations of an existing business in that country.
This question asks which aspect of FDI best accounts for CEMEX's success in their global expansion. The answers are actually complex. The one that is...
1) Cemex is an acquisition specialist. They perform best with FDI when they have control over the company and can make the changes they need to improve it. Cemex derives value from buying companies and improving them. This is the internalization theory. Cemex feels that the benefits from taking control are worth the expense. They do not wish to risk technology transfer; they wish to have strict control over manufacturing
Companies such as XYZ Widget Corporation are well situated to take advantage of burgeoning markets in developing nations, particularly in Asia and Africa. 2. XYZ can grow its business by expanding its operations to certain developing nations in ways that profit the company as well as the impoverished regions that are involved, particularly when marketing efforts are coordinated with nongovernmental organizations operating in the region. 3. Several constraints and challenges must
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