Global Food System
Multinational agribusiness is thriving, yet nearly 40 developing countries urgently need food to feed their starving populations (Lean, 2008). Food security is being held hostage by giant food and biotech companies (Lean, 2008). Profits take priority over solutions for the expanding global food crisis, and farmers in the developing world are not benefitting from their labors (Lean, 2008).
The profits and earnings of giant agribusinesses have increased dramatically, pleasing shareholders commodities traders across the globe (Lean, 2008). Few programs of scale sufficient to assist hungry people are established and implemented by agribusiness. Programs that are developed are a step in the right direction, but are too small to have much impact -- many critics see these programs as a form of public relations to ease the collective conscience and to signal corporate social responsibility. Many highly profitable companies engage in Fair Trade practices that ensure farmers in developing countries are fairly compensated for their labor. Agribusinesses and biotech corporations need to step up the plate -- the dinner plate -- and establish or meaningfully contribute to Fair Trade programs.
Conservation International & Starbucks Alliance
Conservation International is a large multinational nonprofit organization focused on environmental issues. In the interest of promoting practices that would protect endangered habitats on small coffee growing farms, Starbucks entered into an alliance with Conservation International (Austin & Reavis, 2002). Motivation for this alliance was a product of several variables: Starbucks' social responsibility policies and practices, Starbucks' strategy for coffee procurement, and pressure from NGOs focused on habitat protection in coffee-growing regions (Austin & Reavis, 2002). Starbucks began a project in Chiapas, a southern section of Mexico, which introduced shade-grown coffee into the coffee products line (Austin & Reavis, 2002). At the time of this initial project, coffee prices were falling precipitously causing coffee producers to experience an economic crisis, so conditions were ripe for the development of coffee farmer cooperatives (Austin & Reavis, 2002). Simultaneously, Fair Trade nonprofit organizations were squeezing coffee roasters to pay higher prices to farmers. The alliance between Starbucks and Conservation International is a good example of an industry in which both supply side and demand side function in a global context (Austin & Reavis, 2002). The coffee procurement practices adopted through the alliance's activities emphasize economic, environmental, and social sustainable practices (Austin & Reavis, 2002).
The alliance between Starbucks and Conservation International is a viable exemplar for agribusiness and biotech corporations to utilize as a basis for changing their practices (Austin & Reavis, 2002). Ensuring that farmers in developing countries are fairly compensated for their labor is robust step toward ensuring the food security of the food growing segments of the populations in these rural target areas (Austin & Reavis, 2002). The economic health of rural food growers impacts food security in rural areas and in cities, as people residing in urban and more populated areas depend on the augmentation of food production by the efforts of farmers in rural areas (Porter, et al., 2014).
Rural Food Value Chains
The variables influencing sustainable coffee production practices were quite well understood as this has been an area of multidisciplinary research for decades (Graef, et al., 2014). The same high-level analysis of rural food systems is only recently coming to fruition, and much work remains to be done (Graef, et al., 2014). Research focused on food security for poor and vulnerable people can be conducted at many levels, including "participatory action research that considers the entire food value chain" (Graef, et al., 2014). Graef, et al. (2014) propose a research framework that is employed for all the components of food systems that primarily serve poor and vulnerable people (Graef, et al., 2014). This means that the research framework addresses food security by first identifying and prioritizing strategies, then testing, adapting, and upgrading the strategies (Graef, et al., 2014). Such a research-based approach is comprehensive, addressing food consumption, natural resources, food production and processing, food markets and distribution, and waste management (Graef, et al., 2014). Joint participation in the research project using the framework developed by Graef, et al. (2014) addresses the potential for enhanced food security across temporal and spatial measures. This means that information about scalability and sustainability are integral to the research being conducted in Tanzania as a test case for Sub-Saharan countries (Graef, et al., 2014). The collaborative project conducted by scientists and policy makers encompasses stakeholders at local, regional, and national...
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