Apple: Ratio and SWOT Analysis Financial Trend Comparison Ratio Category: Liquidity Ratios In basic terms, liquidity ratios demonstrate a company's ability to settle its obligations (short-term) if and when they fall due. To begin with, from the computations, it is clear that Apple's current ratio has consistently been less than the industry average. Hence for short-term creditors, this could be an issue of concern as the trend increases their risk. Further, a look

This paper helped in identifying the differences and similarities between the two nations and their cultures. The paper also presented the fact that theories and studies hold true for all the business environments. Gratchev, M., Rogovsky, N., & Rakitski, B. (2007). Leadership and culture in Russia: The case of transitional economy. Culture and Leadership across the World: The GLOBE Book of In-Depth Studies, 25, 803-831. This paper gives a detailed analysis

International expansion is one of the growth strategies that are embraced by companies in order to improve their bottom-line/profitability. In this paper, we present an elaborate international marketing strategy for Red Bull energy drink. The marketing plan begins with an introduction into the concept of international expansion and marketing and a brief overview of the company. A review of the main conclusions and recommendations is then presented. This is then

Google Introduction and Description of the Company Organizational Structure Industry Analysis Value Proposition Financial Performance Figure 1.1 Revenue and Net Income Growth TOWS Strategies BCG Matrix Leadership Alliances Measures Google is a highly successful Internet company that makes most of its money through online advertising. It has been able to achieve this success through a combination of leadership and culture. The company's many strengths are in general aligned with the opportunities that exist in the marketplace. As a result, Google has the

Merrill Lynch During the depths of the financial crisis in September 2008, the Bank of America agreed to purchase troubled investment bank Merrill Lynch. The deal, valued at $50 billion, created a bank that rivaled Citigroup as one of the largest in the United States by assets (AP, 2008). The deal created a combination retail/investment bank that had multiple revenue streams and expanded Bank of America's international presence as well. The

Lufthansa Structure and Governance. Performance and Competition. Five-force analysis. Lufthansa is one of the oldest and most successful commercial airlines in the world, and is the fourth-largest in terms of passengers. However, the company has not always been so successful, and in fact was teetering on the brink of bankruptcy just a short while ago. By examining Lufthansa's history, structure, governance, and contemporary strategies and goals, one is able to see how the company