The Bargaining Power of Buyers is also an area that Apple has significant control over, as it has built up one of the most loyal and cost-insensitive customer bases there are in technology. Customers willingly pay over $500 for new iPads and will wait in line for days to buy them (Apple Investor Relations, 2012). The next factor of New Market Entrants is an area of much activity globally today, as

Five Forces Analysis of Palm Palm's Strategy Palm's corporate strategy is what Michael Porter would call Cost Leadership. According to Gavin Reid, "Cost leadership is often driven by company efficiency, size, scale, scope and cumulative experience (learning curve). A cost leadership strategy aims to exploit scale of production, well defined scope and other economies (e.g. A good purchasing approach), producing highly standardized products, using high technology." In the first element of its

Smartphone Market Environmental Analysis Wireless technologies, hardware platforms and the operating systems enabling them are the most disruptive series of innovations influencing how people, companies, organizations and entire nations communicate (Bradley, 2010). Leading this transformation is the continual developments in operating systems and applications that are making enterprise application-level functionality available on smartphones and tablet PCs at an increasing rate. Microsoft and their Windows Mobile operating system and their recently announced

Smart Phone Pricing and Distribution Channel Analysis The pricing strategies and tactics of innovative products including smart phones more effectively and clearly define their position in a market compared to another other strategy including marketing and advertising (Piercy, Cravens, Lane, 2010). The decision to pursue a specific pricing strategy will have a long-term impact on how the value of the smartphone is perceived by customers, and will also impact how elastic

Ultimately, based on this study's findings, the researcher proffers recommendation for future researchers to ponder for potential, future study projects. The researcher also notes any lessons, in hindsight that this study's efforts recovered. Aims and Objectives The researcher's primary aim for the study is to explore particular aspects of the technology and applications, as well as the special features of the Apple i-Phone 3G, as compared and contrasted to a: Research

Netflix Analysis Industry Drivers The intent of this analysis is to discuss the key industry drivers that are creating opportunities and threats for Netflix (NASDAQ: NFLX), in addition to defining the future of the mail-based and online movie rental subscription service. Competition from Video-On-Demand (VOD) services offered by cable television companies including Time Warner Cable, Comcast and others, combined with kiosk delivery network Redbox and the vertical integration of Blockbuster are fundamentally