Double Booked, Double Trouble -- Double the Opportunities for Quality PR!
It's enough to drive a public relations professional to drink -- that is, if that professional wasn't already working for one of the premier Australian wine companies. The public relations firm of 'ABC' Inc. has just landed a quality company, namely that of Beringer Blass Wine Estates. Beringer Blass is the global wine division of Foster's Group Limited, the world's leading premium wine company. Gaining the business of Beringer Blass has been quite a coup for the firm of ABC, given the impressive growth rate in the company's market depth. It is the premium table wine category in the markets of North America, Australia, Asia Pacific and Europe. Beringer Blass ranks third among the world's wine companies by earnings. The business represents 60% of the assets of Australian-listed premium beverage company Foster's, but its image is not simply that of the rough-and-ready beer company -- it has as sophisticated as well as a sophomoric side as well.
However, although beloved of many an Aussie coming home for a charming and quiet evening with his or her mate, this wine company wishes to improve its image amongst not only connoisseurs but also continue to make inroads into the ever popular youth market. It wishes, essentially, to merge the Foster's audience with its wine audience and educate the youthful palate to the smoother tastes of a new Shiraz. It also wants to circumvent a potentially dangerous industry trend. Non-alcoholic, caffeine-containing beverages like Red Bull have made tremendous inroads into the market of young, club-going wine, beer, and spirits consumers. This is unfortunate because the youth market is particularly desirable, even for a company with an already relatively strong market base. Young people, in simple and practical terms, will be consumers for longer periods of time than older consumers. Their buying patterns are just being established. Moreover, younger consumers often have more willing and...
Not long after the car bombing that claimed the life of Hariri and nine others, U.S. Secretary of State, Condaleeza Rice, issued a statement saying that the U.S. Ambassador to Syria had been recalled for consultations as a result of the assassination (the Washington Times, February 16, 2005, p. A01). Short of making a specific statement of accusation that Syria had been behind the murder, Rice called for an
Of course, it becomes a very difficult matter to overcome sparse levels of availability when they are encountered (e.g. In the more remote regions of Western Australia). Taken together, the issues suggest that the impact of availability policy on the use of alcohol may be as heterogeneous as patterns of availability themselves. The reduction of one outlet in an urban area has significantly different meaning and implications than the reduction
" (Zemsky, 1) Null Hypothesis The null hypothesis of the research endeavor is that online professors will report no perceptible connection between post-tenure review and job performance. Alternate Hypothesis The alternate hypothesis of the research endeavor is that online professors will report that post-tenure review improves job performance. Nature of the Study Significance of the Study The significance of the proposed research is based in the need for greater study of online instruction in higher education with
Cis.upenn.edu/.../nwlife06.html) One can not begin to trace the various lines and connections of the myriad of relationships, but the chart does fulfill the purpose of showing how much of a web this situation involved. In the wake of the Enron scandal many questions have arisen centering on the strength of the U.S. Economy. Investors have questioned the accounting practices of many other firms; there has been significant fallout on the financial market;
In other, more charter-friendly states, there are multiple authorizers -- universities, state boards, even specially created bodies with expertise in charter school creation. The new bill before the state House and Senate will give the Board of Education an advising role on charter school applications prior to going before the local school board. Patrick Henry School of Science and Arts opened Aug. 11, 2010 making it the 10th charter school
" (United Nations, 2000) The Household Budget Survey 1996/1997 reported that in excess of 14.5 of households in Mauritius are presently living below the poverty line and economic development has been stalled due to the "…rising cost of labor erosion of the protected international markets due to gradual effects of globalization and liberalization and increasing competition with other countries…" (United Nations, 2000) The distribution aspect of income and wealth has not
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