With market penetration, the organization seeks to achieve growth with existing products in their current market segments, aiming to increase their market share. Market development involves growth by targeting its existing products to new market segments. Product development is the strategy whereby the organization develops new products targeted to its existing market segments. And, diversification, is where the organization grows by diversifying into new businesses, by developing new products for new markets.
Financial Times has implemented both a market penetration and market development strategy. They have sought new growth by further penetrating markets in which they already have a presence, such as in Europe and North America, as well as their dominant position in the United Kingdom. They have also used market development to enter new market segments. This is demonstrated by their recent entry into Asia.
Conclusion:
In the end Financial Times has significant strengths and opportunities at its disposal.
References
Robinson, J. 5 June 2005, "Out of the red and into the pink: Editor Andrew Gowers is restoring some colour to the FT's cheeks," The Observer, p. 9.
Griffiths, I. 20 May 2005, "Analysis: FT's first cuts were the cheapest," The Guardian, p. 24.
Miller, J. 16 May 2005, "Media: Webview: Why the press must wake up to the web," The Guardian, p. 13.
They found that in addition, these activities helped offset job burnout and helped build team spirit. These changes to meet the needs of Generation Xers have led to increased productivity and increased loyalty. When these are added to the ability to work with bleeding-edge technology and business critical projects, Generation Xers are sure to be happy. According to King (1997) these employees are used to multitasking as a way of
Traditionally, reducing payroll has meant laying off staff. Although this has the intended effect of cutting costs, there are negative effects as well that may counter this strategy. Centralizing certain processes can also result in a need for workers. However, other options may be available to help cut payroll costs, including converting employees to a merit pay system. Whichever option an organization determines is appropriate, careful consideration needs to
To impress Japanese business people, the fame, power and size of the organization should be presented. Documentation regarding the organization should always be presented in Japanese. and, a business person should always be on time for meetings and be well prepared. Seating at functions, such as: meetings, dinners, and even when riding in a car has a protocol in Japan. This protocol centers around several facets including: seniority, guest-host relationship, where
E. The voices who argue that America should and could be an imperial superpower, but lacks sound practical judgment. The thesis of this paper is that the history of the Roman Empire can be matched to that of the United States in terms of economy, political power, as well as aspirations. In this sense, present day America is very similar to fourth of even fifth century Rome; this poses one stringent
When information and intelligence about competitors is gathered, there are numerous advantages. The first one is that it is possible to emphasize on your own strengths only if you know the strength of your competitor. For example, when there is a presentation in the firm and the client is aware of the fact that this firm has had a lot of experience doing presentations of this sort. (What you
352). Lastly, Cummings and Worley (2007) surmise that employee involvement can also "improve capabilities of employees thus enabling them to perform better" (p. 353). The authors give the example that when organizations wish to increase their employee participation in decision making, this strategy must be accompanied by skill training in communication and group problem solving (p. 353). All three of these facets improve employee satisfaction and well-being, due to an improved
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now