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Financial Management Is An Important Term Paper

Google Inc. (2012). 2011 Annual Report. Mountain View, CA: Google Inc.

Kirby, J. (2009). How Google really does it. (Cover story). [Article]. Canadian Business, 82(18), 54-58.

Lee, M.-j. (2010). Measuring the Usage Effects of Tying a Messenger to Windows: A Treatment Effect Approach. Journal of the Royal Statistical Society. Series A (Statistics in Society), 173(1), 237-253.

Microsoft. (2011). Our Commitment to Our Customers: Microsoft's Business Retrieved March 4th, 2012, from http://www.microsoft.com/about/companyinformation/ourbusinesses/en/us/business.aspx

Microsoft Corporation. (2011). 2011 Annual Report. Redmond, Washington: Microsoft Corporation.

Swallow, E. (2011). Android Captures Nearly 50% of Global Smartphone Market Retrieved March 4th, 2012, from http://mashable.com/2011/08/02/android-market-share/

W3Schools. (2012). Web Statistics and Trends Retrieved March 4th, 2012, from http://www.w3schools.com/browsers/browsers_stats.asp

APPENDIX: FINANCIAL RATIOS

2011

RATIO

FORMULA

VARIABLES

GOOGLE INC. (GOOG)

MICROSOFT CORP. (MSFT)

LIQUIDITY MEASUREMENT RATIO:

Current Ratio

Current Assets/Current Liabilities

Current Assets

52,758,000.00

5.919219118

72,513,000.00

2.8578804240

Current Liabilities

8,913,000.00

25,373,000.00

PROFITABILITY INDICATOR RATIOS

Return on Assets

Net Income/Total Assets

Net...

Income
9,736,000.00

0.134152726

23,468,000.00

0.209082080

Total Assets

72,574,000.00

112,243,000.00

Return on Equity

Net Income/Shareholder's Equity

Net Income

9,736,000.00

0.167443460

23,468,000.00

0.365995539

Shareholder's Equity

58,145,000.00

64,121,000.00

DEBT RATIO:

Debt Ratio

Total Debt/Total Assets

Total Debt

4,204,000.00

0.057927081

11,921,000.00

0.10620706859

Total Assets

72,574,000.00

112,243,000.00

OPERATING PERFORMANCE RATIO:

Fixed Asset Turnover Ratio

Net Sales/Net Property, Plant & Equipment

Net Sales

26,568,000.00

2.766635426

54,132,000.00

6.632197990

Net Property, Plant & Equipment

9,603,000.00

8,162,000.00

CASH FLOW INDICATOR RATIO:

Dividend Payout Ratio

Dividends/Net Income

Dividends

0.00

0

5,843,000.00

0.249029851

Net Income

9,736,000.00

23,468,000.00

INVESTMENT VALUATION RATIO:

Price-Earnings Ratio

Stock Price Per Share/EPS

Stock Price Per Share

75.3944174

32.08

41.12820512

Earnings Per Share (EPS)

Sources used in this document:
References

Allen, F. (1993). Strategic Management and Financial Markets. Strategic Management Journal, 14(ArticleType: research-article / Issue Title: Special Issue: Organizations, Decision Making and Strategy / Full publication date: Winter, 1993 / Copyright © 1993 John Wiley & Sons), 11-22.

Benhabib, J., & Spiegel, M.M. (2000). The Role of Financial Development in Growth and Investment. Journal of Economic Growth, 5(4), 341-360.

Choi, J., & Wang, H. (2009). Stakeholder Relations and the Persistence of Corporate Financial Performance. Strategic Management Journal, 30(8), 895-907.

Cowan, L. (2009). Google's Big IPO, Five Years Later. [Article]. Wall Street Journal - Eastern Edition, 254(40), C3.
Microsoft. (2011). Our Commitment to Our Customers: Microsoft's Business Retrieved March 4th, 2012, from http://www.microsoft.com/about/companyinformation/ourbusinesses/en/us/business.aspx
Swallow, E. (2011). Android Captures Nearly 50% of Global Smartphone Market Retrieved March 4th, 2012, from http://mashable.com/2011/08/02/android-market-share/
W3Schools. (2012). Web Statistics and Trends Retrieved March 4th, 2012, from http://www.w3schools.com/browsers/browsers_stats.asp
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