For example, a collectivistic society is typically preoccupied with high-context communication while an individualistic society is often characterized by low-context communication. (Gudykunst and Stella, 1991, p. 96). China, as a whole, is a collectivists society and thus uses high-context communications. This means that the fashion in which they transmit information is dependent on whether it is "in the physical context or internalized in the person." (Hall, 1976, p. 91). In other words, Chinese typically communicate in an implicit way. As such, in Chinese society one will observe people placing the greatest emphasis on interpersonal relationship in which they communicate...

51).
This type of information is important for a Western business person to understand if they are to successfully do business in the Chinese marketplace. Therefore, it is essential that Western businesses and business school focus their training on cultural sensitivities. Without this type of business background, one will not be able to compete in the increasingly global marketplace.

Bibliography

Gudykunst, William B. (1991). Effective Intergroup Communication. Newbury Park: Sage Publications.

Hall, Edward T. (1976). Beyond Culture. New York:…