¶ … favour of ethics in business: The linkage between ethical behaviour and performance" by Upadhyay & Singh (2010).
The article has a rather broad set of stakeholders. The first of these is the general business community -- this includes all managers and decision-makers within business. Investors and shareholders are another stakeholder, because the authors are studying the link between ethics and performance, the latter being critical for shareholders. Ethics also affect the environment and the general public, which makes both of them stakeholders. Technically, one firm's performance will also affect that of its competitor, and its supplier and customers as well, so they are all stakeholders. Governments are always keen to get their fingers in pies, so governments tend to be stakeholders as well.
The authors are discussing the issue in general terms, and in this case they do not fixate on a single business. They are discussing the concept of business ethics rather generally, and therefore their discussion pertains to all...
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