Rawl confessed that it was "bad judgement involved in even putting a person with a critical skill back in that kind of work...It is pretty clear we have to tighten those things up" (Loeb pp).
When asked what advice he had for other CEOs, Rawl stated that they had better prethink which way they are going to jump from a public affairs standpoint before they have any kind of a problem, and cautioned that they should always have a public affairs plan, no matter how hard it is to think in terms of disasters (Loeb pp).
Works Cited
Davis, Nancy Y. The Exxon Valdez oil spill, Alaska. Retrieved October 30, 2005 from http://www.unu.edu/unupress/unupbooks/uu21le/uu21le0l.htm
Retrieved October 30, 2005 at http://www.evostc.state.ak.us/facts/details.html
Loeb, Marshall. (1989 May 08). In ten years you'll see 'nothing.' (interview with Exxon CEO Lawrence Rawl about the Valdez oil spill). Fortune. Retrieved October 30, 2005 from HighBeam Research Library Web site.
Roth, Alan T. (2003 April 08). Managing Risk Issues vs. Managing Risk:
Energy Pipeline Communications & Public Awareness Programs. Retrieved October 30, 2005 at http://64.233.187.104/search?q=cache:0QJ2cHdXVhwJ:www.communica- pa.com/files/a_roth_risk_issues_paper.doc+pubic+relations+in+exxon+valdez&hl=en
