Business review and organizational analysis

Etisalat Review

Mission & Vision Summary..3

Leadership SWOT..4

Etisalat Review

Founded in 1976, Etisalat is a company that has a major name for itself over the course of its existence. Indeed, they are in the telecom and communications sector and they operate in the United Arabs Emirates. The mediums of communications and telecom that they facilitate include wireless, data and voice services. They are led by Charman Essa Mohammed Al Suwaidi, Chief Executive Officer Ahmad Abdul Karim Jalfar and Chief Human Resources Officer Abdulaziz Al Sawaleh. The have a Board of Directors and they are publicly traded.

Mission, Vision & Leadership Style Summary

The website for Etisalat is very clean and easy on the eyes. They have a very good translation into English and they offer a pretty good summary of the countries and areas in which they operate including Sudan, Morocco and Mali, just to name a few. Their customer website is also well-done. They issue a corporate social responsibility report and it is clearly linked on the right side of their "Company Profile" page. They espouse sustaining and improving operations across all groups rather than only in individual business units. However, to focus on the vision, mission and strategic pillars of Elisalat, the vision is "to be the leading and most admired emerging markets telecom group." The mission is three bulleted points, those being to provide best in class total customer experience for retail and business, to deliver attractive returns to shareholders while investing in the company's long-term future and to support economic development and job creation through ICT and socially responsibility behavior. The "strategic pillars" of Elisalat are "one company," operational excellence, customer experience, people & culture, portfolio and service offering. Those all sound quite good in that the target market is explained, that there is a balance between long-term progress and rewards for investors and a focus on providing high-quality of service. It is honest and complete all at the same time (Elisalat, 2014). Regarding leadership style, it is described by many to be engaging and also focused on the youth as they are the engineers and executives of the future. Indeed, Etisalat has a person that is referred to as the Head of Youtn Segment. That person is Mr. Elvis Daniel. Not only do they empower and help their own people but also the people in the countries they serve (Agency Reports, 2014).

SWOT

The strengths of Etisalat are numerous. They lead a company that provides telecom services to the developing parts of the world. This takes resolve, discretion and careful planning as well as a regimented organizational behavior standard. Operating in such widespread and different countries requires discipline and strong leadership in each of the member states that an organization operates in. By extension, the organizational behavior and leadership of Etisalat is strong since they are operating in such disparate and different areas yet they are thriving and doing well. A last strength of the leadership can be found on their website and that is the Corporate Social Responsibility Report that was issued in 2012. Examples of Etisalat's strong organizational behavior structure and leadership within this report would include its partnerships with groups like Pacific Controls and others so as to extend their operations and reach into different countries. Other countries that Etisalat has thrived in include Nigeria, Egypt and Afghanistan. They have a multi-pronged approach that is touted by the leadership as being emblematic of Etisalat's strong performance and character which includes employee relations, human rights, public policy participation and society/community involvement. This stands in contrast to many companies that engage in an organizational behavior pattern of shutting people out and not treating other people as equals even though precisely that happens quite a bit in the parts of the world in which Etisalat operations (Etisalat). To cater and serve such areas that are sometimes (but not always) quite chaotic and poor is quite an accomplishment. Indeed, the Telecom World Middle East Awards tabbed Etisalat as the "Best Operator" during its awards in 2014 ("Etisalat crowned," 2014).