Verified Document

Ethics Vary Within Different Nations. Research Proposal

Researchers used the Vignette method which is "a scenario-based approach that is about how managers (participants in this study) respond to certain ethical dilemma situations," (Kim & Chun 2003: 378). Thus, various situations within the context of marketing were given to the sample population of Korean managers as to find correlations and similarities within how Korean business is supposed to act when acting within the limitations of ethical practices. 473 original participants were given questionnaires, with 452 totaling the final number of answered questionnaires for analysis. Flaws in Procedural Design

Yet, within the context of this study, only managers were included. There were no participants on the two extreme sides of the spectrum. No one form either an executive or regular employee status was included within the review. Thus, the study represents the feelings of ethical practice only from a limited sample of the Korean business population currently practicing within the nation.

Analysis of Data

The...

452 of the final results were then used within an ANOVA analysis to provide information on significant differences and similarities.
Limited and Justifiable Conclusions

What this data analysis lead to was the conclusion that within the field of marketing, the belief of ethical practices within typical marketing strategies was on average perceived as weak by the Korean managers. Thus, in general, Koreans saw typical marketing practices as relatively unethical from their cultural point-of-view. Additionally, the great variation within the data did prove the hypothesis true on a limited basis -- most of what Koreans base their ethical standards comes from individual view points and not a larger universal standard system.

Reference

Kim, Sang Yong & Chun, Sung Yong. (2003). A study of marketing ethics in Korea: what do Koreans care about? Journal of Management. 20(3):377-379.

Sources used in this document:
Reference

Kim, Sang Yong & Chun, Sung Yong. (2003). A study of marketing ethics in Korea: what do Koreans care about? Journal of Management. 20(3):377-379.
Cite this Document:
Copy Bibliography Citation

Related Documents

Ethics Leadership Analysis One of the Biggest
Words: 3281 Length: 10 Document Type: Essay

Ethics Leadership Analysis One of the biggest advantages of globalization is that many different companies are able to receive cheap labor to produce a wide variety of products that are sold at numerous retail stores in the United States. However, an ugly facet to what has been happening, is that there are a number of different sweat shops in a host of regions around the world and in some cases within

Ethics of Good Business Vs. Gender Inequality in Health Care
Words: 2711 Length: 8 Document Type: Research Paper

Ethics of Good Business vs. Gender Inequality in Health Care In excess of any other organization, concerns that deal with patients and their well-being are of utmost significance in the healthcare industry. This is since; individuals in this business are dealing with such circumstances and environments, every day, which have a direct manner on another person's way of life. That is why, it is compulsory for all healthcare organizations to have

Ethics the Kolcraft Travel-Lite Crib
Words: 3355 Length: 10 Document Type: Term Paper

Contemporary agency theory dictates that managers only act in the interest of maximizing shareholder (owner) wealth (Roberts, 2004). This standard can be reasonably viewed as the minimum ethical standard that the president of a company should have. Taking this view, Thomas Koltun is essentially in damage control mode. Because of the mistakes of the company in the past, Koltun is faced with significant downside risk from mishandling this situation. It

Ethics Form Consent Form I
Words: 5968 Length: 18 Document Type: Research Proposal

Any kind of other personal information that is collected will be securely stored and monitored by the Chief Investigator. ("Information Privacy Principals," 2010) 5.2 Give details of the arrangements that have been made for the safe storage of the data and also the measures, which will be adopted to protect confidential records about research participants? (a) During the study. All data will be securely stored under lock and key. (b) After the

Ethics and Technology: Illegal Downloads
Words: 2424 Length: 7 Document Type: Thesis

Arguably the deficiencies in processes and technologies throughout the distribution channel enable the unethical sharing of digital property by consumers in the first place. it's as if the incompetence of these channel partners' platforms, either from a website standpoint with the support of DRM technologies or the reliance on faulty, often poorly designed DRM systems, technologies and techniques create much opportunity to take digital and intellectual property and repurpose it

Ethics in Nanomedicine the Term
Words: 10726 Length: 40 Document Type: Term Paper

All these charters that have clearly defined the boundaries of what both the positive i.e. natural rights and negative i.e. The unjust exploitative rights of the people are and how no institution or research domains have the right or power to violate them (Dierkes, Hoffmann and Marz, 1996). Based on the above fact, we have to consider all the concerns related towards security of an individual as well as his

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now