At a first glance, the main assumption of utilitarianism that preaches the greatest good for the greatest number seems the right decision. According to Maguire (cited in Gula, 1991), however, physical life is not the greatest or absolute value and death is not the absolute evil. There are other values that transcend physical life, such as personal integrity, human dignity, and the freedom to determine the direction of one's

Capitalism does force us sometimes to make decisions in a context narrower than we need in order to make them morally, socially, environmentally (Rolston, 1988, p. 324). Rolston points to several cases of corporate myopia that was changed as customers and potential customers made their views known and demonstrated that hurting customers would harm shareholders as well. He points to the DDT scare in the early 1960s which led to

Aside from the previously mentioned policies, the Intel ethic code also contains reference to intellectual property, gratuities, reciprocity, publicity, small and minority suppliers, controlled substances, environment, health and safety. The intellectual property right protection policy states the fact that Intel completely respects the rights of all business partners, suppliers and competitor companies. However, the publicity policy mentions that business partners are denied the right to sell their own products by

Therefore, corporations have had to change their viewpoints and start looking at the long-term consequences of their behavior, as well as looking at the bottom line. Businesses also have to be concerned because consumers have also become aware of environmental concerns, and many consumers are demanding earth-friendly products and have shown a willingness to pay more money to competitors who observe environmentally-friendly practices. Interestingly enough, this demand has given rise

Ethics According to the dictionary definition, ethics refer to the "set of principles of right conduct, or more specifically, "the rules or standards governing the conduct of a person or the members of a profession." Ethics and morals are closely related, but ethics is the term more commonly used in the professional realm, whereas morals generally refer to guidelines for personal behavior. Both ethics and morals are reflections of beliefs and

Ethics and the Internet As the computer has evolved in the modern world, so the potential for communication has also increased. The computer, and the development of the Internet, has meant that human society has become more connected than ever before and the barriers between nations and people around the globe have been broken down. While this is a positive development in many ways, the growth of the Internet has also