Fox, R.F. (2001, November). Warning Advertising May Be Hazardous to Your Health: Ads Pose a Threat to Physical, Emotional, Social, and Cultural Well-Being. USA Today, Volume 130, Issue 2678, 62.
The author discusses different types of advertising and promotion and finds ethical problems in the way many are handled, especially with reference to advertising and promoting goods and services to children. He cites the use of focus groups for toy companies and the ethical implications of improving advertising to kids.
Cohn, E. (2000, January 31). Marketwatch: Consuming Kids. The American Prospect, Volume 11, Issue 6, 13.
The author questions the promotion of certain products to children and finds marketers hiring psychologists to shape the message so as to reach children. Other psychologists have denounced such actions and have called for an emendation of the ethics code to govern this sort of promotion in the future.
Ethics in Pricing
Cranberg, G. (1997, March-April). Trimming the Fringe: How Newspapers Shun Low-Income Readers. Columbia Journalism Review, Volume 35, Issue 6, 52.
The author considers ethics and pricing in terms of the newspaper industry and ways in which some newspapers have been ignoring poorer readers and are marketing for upper-scale readers, using such approaches as increasing pricing. This is called cutting fringe circulation, and it raises ethical questions about how news organizations are treating the public.
Buell, J. (1999, September). Prescription Blackmail.
The Humanist. Volume 59, Issue 5, 42.
The ethics of pricing for pharmaceutical products is discussed by the author. Who note show pricing strategies deny millions of people the medications they need. He also finds that the industry is a form of legalized monopoly...
Marketing Management "A firm's adeptness in understanding markets and creating, capturing and sustaining unassailable customer value determines its growth and sustainability" (University of Virginia). First Essay -- Character In Proverbs 6:16-19, it is explained: "There are six things that the Lord hates, seven that are an abomination to him: haughty eyes, a lying tongue, and hands that shed innocent blood, a heart that devises wicked plans, feet that make haste to run to
Ethics in for-Profit and Not-for-Profit Companies *****************this assignment*********** Annotated Bibliography Annotated bibliography: Ethics in for-profit and not-for profit companies Barkemeyer, R., Holt, D., Figge, F., & Napolitano, G. (2010). A longitudinal and contextual analysis of media representation of business ethics. European Business Review, 22(4), 377-396. This article is a survey of the contemporary media's representation of business ethics, encompassing a meta-analysis of 62 international newspapers. Particularly in the U.S., the emphasis was upon 'hot' scandals
Ethics are often stronger than the laws of the land. Laws are cobbled together by special interests and have little to do with right and wrong, or personal ethical codes. For most people, their own personal codes of ethics will be stronger than the laws. People are much less likely to violate their own personal ethical codes than the laws. Morals are codes of conduct put forward by a society, often
Therefore, corporations have had to change their viewpoints and start looking at the long-term consequences of their behavior, as well as looking at the bottom line. Businesses also have to be concerned because consumers have also become aware of environmental concerns, and many consumers are demanding earth-friendly products and have shown a willingness to pay more money to competitors who observe environmentally-friendly practices. Interestingly enough, this demand has given rise
Determining this could be difficult and time consuming. It is nonetheless a necessary step towards successful and sustainable market entry. A culture whose values are, for example, alienated by a marketing campaign is likely to be alienated and will not deliver a sustainable customer base for the success of the company. Ultimately, what the article focuses on, is that success in the long-term depends upon a company's ability to enter
On one hand, public corruption is a case generally handled by both national authorities and international organizations and institutions, having been prioritized as a necessity that needs the full attention of society. Private corruption is less in the public's eye and generally left to be handled by each organization in part. The different approach to bribery may be caused, as the writer tacitly acknowledges, by the fact that there is
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