It is indeed a sorry state of affair because false advertising does more than just rob people of their money; it also gives unfair advantage over competitors and simply betrays the trust of millions of people who naively bought the product or service. But it seems that there is really no end to this problem. Everyday tens of hundreds of ads run on cable television and they make variety of claims such as "fastest 3G network," "Faster DSL service," "Lowest prices for cable channels" etc. But who can ever verify all these claims. How do we know that Comcast is actually offering speedier DSL than telephone companies, or if Vonage voice quality is as crystal clear they claim it to be, or that at&T is actually the fastest 3g network in the U.S. We can only find out by actually buying these products or services and by then, it may be too late to do anything if the claims are false. We are already robbed of our money and our trust.
What is the solution then? The solution is not corrective advertising but rather nipping the problem in the bud. This means that before the advertisement is ever aired on television or printed in the newspapers and magazines, it should be checked by FTC to see if the claims made by the company are true or simply outrageous. Such a campaign was actually started by FTC in 1970 when "it required advertisers in selected industries to submit to the FTC evidence that would substantiate their advertising claims." (Pratkanis, p.117) However this practice had to be abandoned in 1980s when a new president stopped big government regulations and called for a freer market. But this relaxation of regulation actually did more harm than good. It "reopened the door to blatant abuses." (p. 117) but since then false advertising has been one of the major problems faced by consumers today.
How can then I make a difference. This is one question that customers need to ask themselves. I must be able to do something about claims that sound dubious. Is there anything an individual can do to stop or at least question that veracity of the claims made by various advertisers? The answer is yes, we can actually do something. As a customer, I have the right to write to these companies and demand evidence to back their claims. I can also lodge complaints with these firms if a product...
' Although for major critics this is not an issue, given that their meals are paid for by their newspaper and they invariably will refuse, for bloggers and part-time critics from smaller newspapers whose meals are not 'comped' by their bosses, this makes the restaurant's behavior even shadier. It is as if the restaurant is paying for a good review that will not specifically be labeled an advertisement. Of course, it
Advertising is Essentially a Negative Influence on Society: Generally, advertising has been part of economies across the globe since the commencement of trade as merchants have primarily sorted out the benefits of their goods in the marketplace. Some of the most common advertising means that were present in ancient advertisement include shop signs and broadsides in posts, walls, or trees. Since then advertising has continued to grow and develop to an
Ethical and Moral Issues in Business A situation or problem requires an organization or a person to choose between some alternatives. These are evaluated as ethical (right) or unethical (wrong). Involvement of a difference of belief is a moral issue. A slight difference between moral issues and ethical issues is about "preference." Such issues play an important role in business dealings. This essay discusses various ethical and moral issues in business.
Direct to Consumer Advertising HISTORY OF DRUG ADVERTISING THE DTC ADVERTISING PHENOMENON CREATING DEMAND DECEPTIVE ADVERTISING - A WOLF IN SHEEP'S CLOTHING CAUSE OF DEATH PROFIT UTILIZATION, PRICING, AND DEMOGRAPHICS LEGISLATION, POLITICS AND PATENTS LEGISLATIVE INITIATIVES REGARDING DTC RECALLED and/or DEADLY DRUGS In order to provide the most efficient method of evaluation, the study will utilize existing stores of qualitative and quantitative data from reliable sources, such as U.S. Government statistical references, University studies, and the studies and publications of non-profit
The Limits of Deontology and Utilitarianism in the Trolley Problem Introduction The trolley problem is an old moral quandary that essentially has no wrong or right answer. It is a kind of worst case scenario in which one must choose the lesser of two evils. For example, a runaway trolley is set to crash and kill five people, but by throwing a lever you might spare those five but take the life
Clow, K, & Black, D Integrated Advertising, Promotion, Marketing Communication, 5th Edition (Global), Pearson Publishing (2012). ISBN 978-0-273-75328-5 Case: - Fast Food War Singapore I a paper case Write a brief description of the organization you selected and the ethical issue it faces. Using the classical concepts of ethics and responsibility, explain why this is an ethical issue and how it could be addressed by the organization. Public and nonprofit organizations are
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