Environmental Scan of Two Companies:
The first step towards an organization's strategic management is environmental canning, which involves collecting information for the internal and external of the company. Generally, environmental scan is described as the watchful evaluation and monitoring of the internal and external environments of the company to identify early indications of opportunities and threats that may affect the firm's current and future plans. Through this process, the organization can understand factors needed to achieve its short-term and long-term objectives. In light of its essence on organizational strategic management, this article focuses on examining environmental scanning in two successful American Companies i.e. McDonalds Corporation and Apple Inc. This analysis focuses on internal and external environments of these companies to understand their competitive advantages and strategies.
Internal and External Environments:
The entire process of environmental scanning is geared towards providing managers with knowledge for enhancing the long-term efficiency and creates strategic plans for the business. An organization's business environment is divided into internal and external environments with the internal environment being described as factors or components directly involved within the organization. Some of these factors include employees, managers, stakeholders, and particularly the corporate culture of the organization. On the contrary, the external environment include factors that are out of the organization's control such as the economic, technological, political, sociological, legal, and ecological factors.
As a result, an internal environmental scan helps in differentiating the organization's internal assets and requirements. On the other hand, the external environmental scan helps the organization to determine the environment issues in which the organization or business is operating in. Through combining both elements when carrying out environmental scanning, an organization shapes its strategic visions by identifying...
Environmental Scan External Environmental Factors Stryker is a medical equipment manufacturer and marketer. The regulatory environment is the most critical external factor for the company. The medical device industry is governed by the FDA, which must approve all medical devices prior to their use by the public. Almost all of Stryker's products is under FDA jurisdiction, and therefore the company is highly dependent on the FDA for getting its products to market.
Environment Scan Environmental Scan: Just Homestay LLC The emergence of technology in the past decades has led the world to many innovations. Things that were once impossible to conceive, such as minute-to-minute trans-Atlantic communication, are now commonplace. With the opening of communication, furthermore, has come the opening of borders and thus of constant interaction of communities that had previously interacted only in limited amounts. The history of studying abroad and of host families
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Organizational Change Nike could have avoided the downturn had it been more receptive to ongoing change. One of the things it could have done differently was to "periodically analyze the organizational environment and identify forces for change." It is evident that Nike did not do this until it saw its sales slump. There were several underperforming divisions, and more importantly there were several untapped new product areas. An environmental scan would
Environmental Analysis My firm is Expedia, and it operates in the travel industry. The company's core site is a consolidator, but the company operates a range of complementary sites in the travel business. There are a few key macroeconomic variables that impact on the travel industry in general. The most important is the state of the economy (WTO, 2010), which we can take as a combination of GDP and the unemployment
Environmental Issues Faced in 21st Century Aviation Reducing Communication and Coordination Tools and Metrics Technology, Operations and Policy Demand Aviation and the Environment Effects on the health Local Air Quality Climate Change Total Climate impacts from aircraft Interdependencies Mobility, Economy and National Security Interactions between Government, Industry and Groups Aviation Greenhouse Gas Emissions Economic Impact SPCC Regulations Local Airport Issues De-icing Fluids A Framework for National Goals Realities and Myths Metrics Recommended Actions Environmental Issues Faced in 21st Century Aviation Environmental awareness in regards to 21st century aviation among the public and politicians has
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