Entrepreneurial Decision Making
Every human being makes decisions constantly, almost every waking minute of his or her day. The difference between decision making for one's own business enterprise, and the typical human decisions to be made, in general, is in the purpose and the process of decision-making in the former scope, especially in regards to meeting the goals that a said business entrepreneur has set out for himself or herself.
A perfect example of decision-making in a well-known company is that of Steve Jobs in creating the first iPod, a drastic new direction for the under-represented Apple Corporation. After losing a significant share of the market in the PC arena in the 1990s, Apple CEO Steve Jobs radically reshaped the future image of the Apple brand. His platform was not to compete in a technical battle, which was already flooded with competitors from all over the world, but rather decided to differentiate Apple completely, adopting the image of the casual user and everyday consumer audience.
Through its well- designed devices and simplicity in...
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