¶ … Entrepreneur
Gasca, Peter
http://www.entrepreneur.com/article/239666
How to pitch ideas successfully
Pitching ideas is not always considered to fall under the rubric of sales, because it often entails communicating strategies within one's own company. However, pitching is a sales activity. It involves marketing a product or service to a potentially disinterested audience. In this article, the author discusses the difference between effective pitches and ineffective ones. Features of effective pitches include clarity, brevity, and focusing on the needs of the potential buyer or investor. Just as with selling direct to consumer or business, pitching requires passion, teamwork, execution, and good ideas.
According to Gasca, pitching also requires a good storyteller. The "problem, solution, plan" method of pitching has become boring and outmoded to most listeners, and is therefore bound to fail. Instead, the pitch should be encased in a powerful anecdote that lingers with the listeners. However, the author also points out that the story needs to be short.
Along with stories, good pitches have passion. The passion a person feels for his or her new idea is infectious. If a member of an organization is trying to pitch a new idea for restructuring the company, for instance, he or she needs to refrain from relying only on numbers and data....
[footnoteRef:32] This lack of forces for other Pacific struggles generally weakened the Japanese war effort, as the Japanese were forced to fight those battles with insufficient men, weapons, ammunition and other related materiel. [27: Eric Hammel. Guadalcanal: Decision at Sea: The Naval Battle of Guadalcanal, November 13-15, 1942. Pacifica, CA: Pacifica Military History, 1999, p. 346.] [28: Colin G. Jameson. "Battle of Guadalcanal: 11-15 November, 1942." www.history.navy.mil Web site. 1944.
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