Description of Website Entarga.com

¶ … Entarga.com (http://www.entarga.com/stratplan/Index.htm)

Summary Description

The website for Entarga.com has been designed to promote the consultancy of Ross Wirth (2007), a PhD graduate from Walden University and an MBA from New Mexico State University in 1975. The one page resume of Dr. Walden also includes experiences managing SAP business warehouse information systems and regularly working on cross-functional teams. The website Dr. Wirth has created however is at times confusing and lacks a clarity and consistency of focus when it comes to just what exactly he is offering as a service. The mission statement from the site says:

Applying the new science of complexity theory to organizational planning - enabling the adaptive business of the future. Harnessing the power of organizational learning and self-leadership for emergent organizational change with strategic visioning providing the collective purpose. Turning theory into practice; working today to build the organization of the future. This is our mission."

This mission statement is confusing and difficult to ascertain from just exactly what the core business of this consultancy is. There are additional links for leading organizational change, strategic planning, market planning, organizational complexity, and knowledge management, yet none of these claims seems to be solidly grounded in any actual work completed or client list.

Overall Look and Feel and Apparent Target Audience

The creation of the site. Dr. Wirth, has structured the contents and links to appeal to senior executives, yet the color choice, the links locations in simple lists, and the overall navigation is amateurish and the site lacks a true sense of accountability for the proposed business itself. While designed for the senior executive target audience, the site actually has a feel of an experiment or an idea for promoting Dr. Wirths' work that is too inwards centric. Like Marketing Myopia (1975) the site appears to suffer from being too inward centric in its view of the services being offered.

What the site does and does not give you

The site does give a series of links for each of the core areas of coverage for Entarga which include organizational change, strategic planning, market planning, organizational complexity, and knowledge management. There are also many specific entries for these topic areas including an impressive 57-page PDF of a bibliography no doubt Dr. Wirth used in completing his dissertation. The entire site delivers for academicians at a very personal level.

At a professional level however the site fails to deliver even at the most median level of performance. There is nothing in the way of true thought leadership in the white papers, no presentations or graphics, no specific schedules of results generated from primary research, which one would expect from a PhD.

Why the site will or will not be used as part of a professional resources list

It is reasonable to assume the site will not be used in the majority of professional services list.

Reasons to return back to the site

To see if Dr. Wirth ever learns how to talk in terms his prospects can understand and get away from the academician-speak that dominates the site today.

What information was expected to be found and was not there Given the fact that Dr. Wirth has so much experience in a multiple of areas given his resume it would be expected that much more in the way of research would be presented. Even a short analysis of one of the Porter (1979) competitive models would have been useful, yet there are no analytical constructs, no models of competitive dynamics, nothing in the way of thought leadership. The site is lacking in many of these critical areas.

Links from the site that are helpful

The site links are probably the most useful aspects of the site, and yet they are buried within the structure ands have limited applicability to the overall flow of information on the site.

Additional Notes Regarding the Site