The Living Essentials company claims it markets its high-powered beverage (which is sold in a 2-oz bottle as a "shot") to "…hardworking adults who need an extra boost of energy" (Meier, p. 2).
Another article in the respected New York Times reports that in addition to the 13 fatalities linked to 5-Hour Energy, another 5 deaths have been linked to "Monster Energy" (Meier, 2012). These data were released by the FDA in November, 2012, because, according to spokeswoman Shelly Burgess, the FDA is making "…an effort to be transparent" (Meier, p. 1). While the FDA did not officially find the product at fault -- at this point there are linkages but no empirical proof that the deaths were a direct result of consuming the energy drinks -- Burgess added that if a "relationship between the consumption of the product and harm" can be proved, the FDA will take "appropriate action to reduce or eliminate the risk" (Meier, p. 1).
(Logos) Can these reports of negative health impacts linked to energy drinks be believed -- and are the manufacturers worried about their profits and their image? One sure and logical way to determine that a company is running scared and trying to protect its image is when they rush to hire lobbyists in Washington, D.C. Indeed, Red Bull and Monster, among the leading energy drink manufacturers, have hired lobbyists; Red Bull North America hired two lobbyists (Heather Podesta & Partners; and Olsson, Frank, Weeda, Terman, Matz) in late 2012, and Monster hired the Covington & Burling lobbying firm, paying them $100,000 in late 2012 (Huffpost, 2013). Neither of these companies had previously hired lobbyists, which leads the alert reader to surmise that Monster and Red Bull are worried about the FDA's release of information that links energy drinks to death and other negative health impacts.
In conclusion,...
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