Emirates
I have chosen several sources to provide me with information for my study of Emirates, the Dubai-based airline. The first source that I will discuss is Hoover's. This source is a business research firm, and it provides to its customer profiles on different companies. Hoover's provides a fairly comprehensive overview. Given that Emirates is not a publicly-traded company, finding accurate information about the company requires the use of a source like this to provide an overview of the business and key statistics. The Hoover's report is an excellent starting point for my analysis. Supplementing this information is data and knowledge that is presented on the Emirates website. The website is, admittedly, a biased source but it is a rich source that provides a lot of basic information about the company.
To enhance the paper, it is necessary to supplement the analysis with recent information that is relevant to the organization. These third party sources carry with them a wide variety of perspectives, but most news organizations strive for neutrality in their reporting. The three third-party sources that I used were from media outlets MSNBC, Trip Atlas and Ad Week. These sources all provide different pieces of information that help me to form a complete picture of what Emirates Airline is all about. There is information provided about its operations and its marketing plans, in these articles, and this puts the company's operations into some perspective. These sources often contain snippets of valuable information and are therefore useful in this context of trying to understand the company better.
Literature Review
"Emirates company information. " Hoovers. [27 Mar 2013]
http://www.hoovers.com/company-information/cs/company-profile.Emirates.19d67680068f3d9b.html
These sources provide useful information about the company as a company profile. Hoover's is an unbiased source that compiles this information...
Emirates Airlines'. The topic tends to draw attention towards the information about the inception, growth and development of the Middle Eastern airline as one of the most successful airline in the world. Emirates Airlines is the largest airlines based in the Middle East in terms of revenue and passengers carried since 2007. It is based at the Dubai International Airport, Dubai and is owned by the government of Dubai
Emirate Airline Analysis What follows in this report is a review and summary of the customer services aspect of Emirates Airline. The firm in question has most certainly established a name for themselves and there is the common refrain about how adept they are. Even so, there are opportunities for them to get better and all firms should commit to a culture and mindset of continuous improvement, fettering out what problems
" (Knorr and Eisenkopf, 2004) the fifth and final strength identified for Emirates Airline in the work of Knorr and Eisenkopf (2004) is stated to be the Emirates "...award-winning service in all classes, which is matched or exceeded only by very few other carriers such as Singapore Airlines. Sixth, clever marketing - for example, Emirates, not Lufthansa - was named official carrier of the 2006 FIFA World Cup hosted by
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