She was willing to put her career on the line to become one of the few female celebrities to come out as being lesbian. This essentially inspired many within the LBGT community to embrace their own individualities and face the world as gay individuals, despite the misunderstandings from the external world that may try to bring them down. Ellen has helped put LBGT issues in the mainstream with her influence and popularity. In a country that has seen so much controversy about LBGT rights, especially regarding marriage in California, Ellen really inspires people and also exposes others who are not gay to a greater understanding of the gay community. Ellen even went as far as to marry Portia de Rossi and publish her wedding video on "Oprah" "as part of a major campaign for gay true love and happiness," (Pizello 2010). It is through her real portrayal of her own life that she influences other LBGT individuals to stand up and demand a better status in today's contemporary society. Her influence will undoubtedly continue to grow. In...
JC Penny Makeover Background on U.S. Department Stores and Background on J.C. Penney Dr. Robert Tamilia (Marketing professor at the University of Quebec at Montreal) explains that the department store in America not only "…revolutionized the retail store," and the shopping experience, and the available of products and promotional techniques, the department store contributed in a major way to the evolution of "...hiring practices and inventory control procedures" (Tamilia, 2002, p. 3).
Said Mr. Harris: "We are always looking at new ways to reach our customers through innovative digital platforms." Mobile works well since "There is rapid growth in mobile devices supporting more and more of the everyday tasks that people want to perform." Another highly successful mobile application has been that of American Express' Android version of its free mobile app, which has had more than 1 million views since 2011.
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