When Helena opened a salon in New York, Arden opened a counterpart elsewhere. Parallelisms appeared to occur between them in that they both entered the men's skin care industry at roughly the same time. They also both married exiled princes after their first marriages ended in divorce.
Flo or Arden also lost half a million dollars in sales in the first two years since her divorce with Tommy, but being inherently innovative, she managed the crisis, recovered and proceeded to lead the industry. Records bear these out. While many businesses flopped during the Great Depression, Elizabeth Arden not only stayed and spent. It also bought an office building and a penthouse in New York during the stock market crash of 1929 and opened several other salons in the 30s.
Elizabeth Arden demonstrated an unwavering commitment to quality and excellence in her products and adhered to high standards from ingredients to packaging. She owned more than 100 salons in North America and Europe and manufactured approximately 300 cosmetics and fragrances. Flo or Elizabeth Arden was a hard-driven businesswoman whose business grossed around $60 million per year at the time of her death in October 1966. Her business empire consisted of 17 different corporations and 40 salons throughout the world. With these feats, it can be contended that Elizabeth Arden invented the American beauty industry.
V. Major Product Lines. These are Blue Grass Perfume; Green Tea Perfume created in 1999, Red Door Perfume, Splendor Perfume, Sunflowers Perfume for Women in 1993, and True Love Perfume for Women in 1994.
Green Tea Perfume was a homeopathic fragrance, made up of caraway, citrus, peppermint, musk, and oak moss. Red Door Perfume was a blend of red rose, violet, jasmine, lily of the valley, orchid and a touch of honey. Splendor Perform was a floral blend of water lily, magnolia and white musk. A mix of melon, cyclamen, peach, musk, bergamot, jasmine, rose and sandalwood produced Sunflowers Perfume. And True Love Perfume for Women was made from musk, lotus, sandalwood, vetiver, iris, narcissus and jasmine. These and Arden's other scents are marketed under many brand names, including Elizabeth Arden, Red Door, Arden Beauty, White Shoulders and Elizabeth Taylor's White Diamonds and Passion. It also sells colognes and skin care products.
Elizabeth Arden has a 8.3% sales growth yearly, grossed $814 million in sales in 2004 and has a net income growth rate of 89%. It has 2,150 employees. Its top competitors are Coty, Inc., Estee Lauder and Revlon.
VI. Current Market Activities. A study conducted on Elizabeth Arden by Lubin Lawrence, Inc. reported that women were turned off by its dictates, perceived that Arden's concept of beauty was unreal and unattainable, the beauty industry was irrelevant to their real lives and that they had little relationship with brands.
Arden president and chief executive Peter England commented that, while the industry focused largely on glamour, people's view of beauty changes. He admitted to Arden's struggling against giant competitor Estee Lauder Companies and that, with a $50-million corporate budget, Arden would redefine its image through an unconventional campaign. That campaign would tell women that beauty comes from within and not from a jar.
England said that this would be Arden's message in introducing a host of products that would help women find inner beauty, such as through colorful...
In 1858, Louis Pasteur identified germs, proving that diseases did not 'spontaneously' arise as nightingale thought (Atwell, 1998). However, it was Nightingale that began work as to the conditions that promoted the growth of germs, but she would not know this for many years. The Crimean War: Putting Theory Into Practice When the Crimean War broke out, she began work at once in a British hospital. Her emphasis was placed on
In the Crimean War, she arranged for the physical set-up of the patients' beds, the discarding of the infested and soiled linens and the ensuring of good and maintained ventilation. After the War, she advocated for social reforms, one of which was the review of the British Poor Laws. The recall of this Law initiated its amendment into the Hardy's Bill on 1867. This bill looked into the state of
Nursing Today VI. Conclusion A. The Call to Vocation B. The Influences: Before and After C. Nursing, Feminism, Service, and the Male Ego Reference List Bloy, M. (2010). Florence Nightingale. The Victorian Web. Retrieved from http://www.victorianweb.org/history/crimea/florrie.html This site gives a good history of Nightingale, her service, and the impact she had on nursing. Collected Works of Florence Nightingale. Wilfrid Laurier University Press. Retrieved from http://www.wlupress.wlu.ca/Series/CWFN.shtml A great source of information for all the written works of
But Florence Nightingale was not intimidated by the attitude of the military officers and she decided to fight with all weapons: she contacted the Times and reported the situation in army hospitals, thus forcing the British Army to reorganize their hospitals. Her contribution to the military hospitals paid off when, by improving the quality of sanitation, the number of dead patients was reduced considerably. Florence Nightingale was a strong supporter of
Florence Nightingale -- Nursing Theorist The pioneering healthcare services that Florence Nightingale performed during 1854 Crimean War in Europe is today recognized as the beginning of the organized and sanitary field of nursing. This paper follows the career of Nightingale and recognizes her contribution to the theory of nursing care -- and the development of nursing training -- for the ill and the injured. The Progression of Florence Nightingale's Career From Financial Comfort
Nightingale Florence Nightingale and Environment Theory According to most nursing historians, Florence Nightingale is the leading figure in the development of modern nursing. As an early innovator in the field, Nightingale would pioneer many of the ideologies and approach which are still in circulation today. In particular, nursing professionals in her wake would coin the term Environment Theory in order to describe the mode of care that would be her contribution to
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