Prices should be increased to the point on the demand curve where marginal profit is at its highest (AmosWEB, 2009). Having an understanding of price or income elasticity of demand helps the firm to set its prices. It may also help to determine price floors as well. In addition, strategy and marketing can be affected as well. What was once a sale price could become a new selling point; what was once thought too high for our product positioning could actually be our ideal price point. Understanding how your customers react to the moves that you make is an essential component of business success. All private sector leaders should be focused on finding the point on the demand curve...
(2009). Economics basics: Elasticity. Investopedia. Retrieved December 7, 2009 from http://www.investopedia.com/university/economics/economics4.asp
CPI Price elasticity of demand refers to the degree to which demand changes given a change in price. Consider an example, if we sell our toothbrushes for $2, and demand is 100. If we increase the price of toothbrushes to $2.10, how much does that affect demand? That is price elasticity. There are basically two types of elasticity -- elastic demand and inelastic demand (NetMBA, 2010). Elastic demand is a situation where
Demand and supply are the core concepts of economics and these are what determine the price of any given item. When demand of a certain item increases, it is usually followed by a corresponding increase in supply. And thus the price is affected. However there are times when demand increases more sharply than supply and this causes price to move up. In any case, price is directly dependent on supply
Elasticity is a concept in microeconomics that reflects "the degree to which a demand or supply curve varies among products" (Investopedia, 2013). Thus, the degree to which demand or supply of a good changes with a change in the price. This dynamic can be calculated using the following formula: Elasticity = (% change in quantity / % change in price) In general, a good is characterized as elastic if the change in
The article gives the example of China, where as much as $360 billion were allocated by the government towards the process of stimulating demand on the market. The process did not target only the car manufacturers, but rather all industries, while the instruments of actually putting the money to use ranged from fee vouchers to direct stimuli for the businesses. Countries such as Germany or the U.S. put in more
Gasoline, similar to any other commodity in the marketplace, is influenced by the forces of demand and supply. In turn, this impacts the quantity amount of the commodity that is demanded and supplied to the consumers. The following discussion will encompass the gas prices of gasoline per gallon in ten different gas stations. Thereafter, the theory of demand and supply will be utilized to ascertain the change in prices and
consumer demand as one of the essentials of economics. Shiller's explanation of consumer demand is centered on providing reasons for the tendency of demand curves to flow downward, explaining price elasticity of demand measures, and showing the relationship between price, price elasticity, and total revenue. The other aspects, which form the learning objectives of the chapter, are factors affecting price elasticity and the impact of advertising on consumer demand. The
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