Business Plan: El Inka Peruvian Restaurant in Kerrville
El Inka Peruvian Restaurant in Kerrville will aim at maximizing its favorable geographical location. Kerrville is approximated to an hour drive from San Antonio in relation to the Kerrville County and popular escape destination in Texas. The mission of the El Inka Peruvian Restaurant in Kerrville is to ensure that each guest receives prompt, friendly, courteous, and professional service. This is with a view of enhancing clean comfortable and well maintained premises for our guests and staff. The main objective of the new business entity will be to provide a fair price, nutrition, and well prepared meals through utilization of quality ingredients. The organization focuses on meeting and exceeding our customers or target audiences' expectations with the aim of becoming the leading Peruvian Restaurant in Kerrville hence an opportunity to address the preferences of the consumers. The products of the organization will fall in three critical categories. These categories include Desserts, Main Dishes, and Cocktails & Drinks.
Table of Contents
Executive Summary
Company Analysis
Mission Statement
Vision Statement
Values
Products
Desserts
Cocktails & Drinks
Main Dishes
Unique attributes
Business Opportunity
Industry Analysis
Rivalry among Existing Companies
Threats of New Entrants
Bargaining Power of Suppliers
Bargaining power of the buyers
Threats of substitute products and services
Customer Analysis
Perceptions
Population
Ethnicity
Education
Competitive Analysis
Marketing Plan
Mission and Goals
Financial goals
Non-Financial Goals
Core Competencies
Situation Analysis
Target Market
Market Mix
Product Strategy
Distribution Strategy
Promotional Strategy
Pricing Mechanism
Operations Plan
Management Plan
Hiring and Recruitment Basis
Policy and Strategies
Organizational Structure
Financial Plan
Cash Flow
Balance Sheet
References
El Inka Peruvian Restaurant
Company Analysis
El Inka Peruvian Restaurant in Kerrville will aim at maximizing its favorable geographical location. Kerrville is approximated to an hour drive from San Antonio in relation to the Kerrville County and popular escape destination in Texas. Kerrville is located in the heart of the Texas Hill County thus the ability and opportunity to attract visitors from all over the United States and the world. These visitors include tourists, hunters, and campers who come to enjoy the natural scenic beauty surrounding Kerrville for miles in all directions and the aspect of sparkling, spring-fed waters of the Guadalupe River. There are various aspects about the Hill County that attracts the hunters, tourists, and campers. Some of these aspects of features include clear rivers edged by towering cypress trees, abundance of white-tailed deer, rare birds, wildflowers, craftsmen, cowboys, and mild climate touted as one of the main national most ideal climates. Kerrville also has the ability and tendency of hosting annual activities such as Texas State Arts & Crafts Fair, the Kerrville Folk Festival, Museum of Western Art, and Kerrville-Schreiner Park. Something is always going on in the region thus an appropriate opportunity towards the achievement of the goals and objectives of the restaurant.
Mission Statement
The mission of the El Inka Peruvian Restaurant in Kerrville is to ensure that each guest receives prompt, friendly, courteous, and professional service. This is with a view of enhancing clean comfortable and well maintained premises for our guests and staff. The main objective of the new business entity will be to provide a fair price, nutrition, and well prepared meals through utilization of quality ingredients. The business entity will focus on ensuring that all guests and staff undergo respectful and dignified treatment they deserves as they engage our staff in the context of El Inka Peruvian Restaurant in Kerrville. The new business entity will also focus on thanking all our guests for the opportunity to serve them with the aim of making an essential impression on our consumers or target audiences. These objectives will ensure that the organization achieves a fair profit consequently a sufficient contribution to the community with reference to Kerrville.
Vision Statement
The organization focuses on meeting and exceeding our customers or target audiences' expectations with the aim of becoming the leading Peruvian Restaurant in Kerrville hence an opportunity to address the preferences of the consumers.
Values
The new organization or business entity in the form of El Inka Peruvian Restaurant in Kerrville will focus towards implementation and integration of the following values addressing the needs and preferences of the consumers:
The business entity endeavors to be dedicated, disciplined and loyal in the provision of consistency, value, and great services to all out target audiences and consumers
Our team will need to be well disciplined, enthusiastic, fun loving group of individuals with great passion and integrity while addressing the needs and preferences of the consumers
The business will always strive towards the achievement of the highest level of cleanliness, offer direction, create unlimited opportunity...
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