Small Medium Enterprise Set Up Mission statement Business goals Marketing Market research (location and size of market) Market segmentation (which segments will you target) Marketing plan Products/services and target market(s) Placement Promotions and advertising Pricing policy Evaluation of marketing Operations Legal and licensing requirements Organisational structure and staffing Insurance and security issues Business premises Equipment required Production process Critical risks/contingency plans Financial projections Capital expenditure forecast Sales forecast Cash flow forecast Projected profit and loss statement Owner's personal expenses (continued on next page) Environmental responsibility and Eco-sustainability Implementation timetable Conclusions and future directions Executive Summary Business Plan Structure The business plan

Globalization on Firms Expansion in Foreign Markets The objective of this paper is to advance knowledge on globalization using empirical evidence to present the impact on the expansion of firms on foreign markets. By drawing support from different kinds of literature, the paper argues that the globalization acts as two-edged swords: Globalization is both beneficial and detrimental to firms with reference to the acquisition of foreign markets. Thus, firms are

The manner in which companies respond to the effects of globalization also depends on the strategies developed and implemented by countries' governments. Globalization influences the national workforce situation, which determines authorities to take action in this direction. The following pages intend to review some of the literature that refers to the influence of globalization on the private environment, on small and medium companies, and on consumers. The review will provide

Timmons (1994) in his study presents a three-dimensional model of practical application of a good idea: Comprehensive evaluation of the opportunity; Comprehensive evaluation of one's own expertise and inclination; and Comprehensive evaluation of the resources gathering process to maintain the launch of business venture. Long and McMullan (1984) propose that application of a good idea depends on two processes; namely, elaboration and evaluation. Singh (1998) found that those entrepreneurs who spend more

46). Likewise, Gillispie suggests that an incremental approach can be used to "test the waters" for even very small companies seeking to project an internationalized presence. In this regard, Gillespie recommends that companies, "Craft a scaleable master design that represents the major aspects of your business worldwide and anticipates the degree of localization that will be required in each market. The degree of localization can have a real impact

The main fundamentals behind this growth strategy were favorably exploited by Symantec's CEOs in the recent years. For example, answering the question 'Why is Symantec's strategy to become a full service security company while others in the market are just focusing on single areas for future development, such as antivirus?' Of a journalist, Symantec's chairman and CEO John W. Thompson, answered: 'Look at some of the market leaders from a