Optimal e-CRM System for a Growing BusinessBased on Our Town Photography's dual goal of tracking it clients' purchases while being able to automatically offer similar products and services that complement their purchases, the following overview and comparison of electronic customer relationship management (e-CRM) systems is provided, followed by a recommendation concerning the best system for the company's needs.
The advantages of an e-CRM system and why Our Town Photography would benefit from such a system
Simply stated, e-CRM systems take advantage of cloud-based technologies to offer companies an efficient means of tracking customer purchases and demographic data in ways that can facilitate marketing efforts. The definition provided by Turban (2012), "Electronic CRM (e-CRM) is the electronically delivered or managed subset of CRM. It concerns all forms of managing relationships with customers when using information technologies" (p. 37). While e-CRM is a subset of CRM, virtually all CRM systems use some type of information technologies and the terms are frequency used interchangeably (Turban, 2012).
According to Kapoulas and Ratkovic (2015), e-CRM systems provide a number of benefits for organizations of all sizes and types. In this regard, Kapoulas and Ratkovic (2015) report that, "Organizations...
ECRM Strategies The Age of Marketing has undergone a profound paradigm change over the last few decades. Instead of advertising and product driving the market, globalism has both shrunk the borders of economics and made products far more available worldwide. With this availability of production and shipping comes the inevitable -- hyper competition. What then, are organizations to do to keep their sales and marketing edge? Because of the number of
exchange of goods and services between two or more people, otherwise known as commerce, is as old a practice as mankind. In recent times commerce has added a twist, pairing it with electronic resources. With the invention of the computer and the creation of the Internet business done online became known as Electronic Commerce (e-commerce). E-commerce combines technology, information systems, and the long reaching arm of the Internet to
Wireless Broadband Technology Overview of Wireless technology Presently it is quite evident to come across functioning of a sort of wireless technology in the form of mobile phone, a Palm pilot, a smart phone etc. With the inception of fast connectivity in the sphere of commerce it is customary and useful to operate from central locations communicating with the remote branches, conducting conferences in remote places, discussing with every body at every
Hyundaicard's Marketing Strategy: Case Study Write a full case analysis: HyundaiCard's Marketing Strategy Hyundaicard's marketing strategy General overview of Hyundaicard Current marketing strategy assessment Financial analysis Strategic alternatives Assessment of the strategic alternatives Implementation plan Exhibits Segmentation criteria Qualitative ranking of alternatives Market share of credit card companies Preference of payment Hyundaicard financial statements This essay is a case study for Hyundaicard marketing strategy. Hyundaicard is a company situated in Korea's credit card industry. It forms the basis of the case study because of its'
e-Commerce could bring to the BestBake Bakery Cost reduction Capability Competitive advantage Communication improvement Control Customer service improvement Implementation Plan for the e-Commerce with Timeline Contact Strategic Customers and Suppliers (3 Months) Determine what Competitors are doing (1 Month) Evaluate and Acquire Proper Tools and Skills (2 Months) Start Simple (3 Months) End-to-End Validation & Accreditation Testing (2 Months) Go Live! (1 Month) Monitor (Ongoing) Extent of the e-Commerce implementation within the Timeframe Specified Market Penetration Market Development Product Development Strategy Diversification Strategy References Appendices List of Figures Appendix 1: Business Model
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