Given the influence of California upon setting national environmental policy because of the dominance of car travel and its sheer size and population density, if Proposition 23 passes, the effect could be seismic. "Opponents say that [Proposition 23] could hurt the creation of jobs in San Diego and throughout the state, but the Yes on 23 campaign says the measure would save existing jobs" (Joyce 2010).
The war over Proposition 23 has been waged by two of California's major industries. Technology companies promoting environmentally-friendly technology echo the sentiment of the chairman of CleanTECH San Diego. "I was talking to someone from Massachusetts last week and that's probably our biggest U.S.…he tongue-in-cheek laughed and said 'Well, if Proposition 23 passes let everyone know we'll take the jobs in the clean and green technology that California will lose'" (Joyce 2010). Two large Texas oil companies, Valero and Tesoro have funded the public relations media initiative encouraging California's citizens to pass Proposition 23, stating that it will save jobs in their industry and limit the rising price of fuel and thus the input costs of many products.
References
California. (2010). Enchanted learning. Retrieved September 25, 2010.
http://www.enchantedlearning.com/usa/states/california/
Hay, Andrew. (2010). Another hard year for California. Reuters. Retrieved September 24, 2010
At http://www.reuters.com/article/idUSTRE62N1CF20100324
Joyce, Ed. (2010, September 23). Will Prop. 23 hurt California's economy or help it? KPBS.
Retrieved September 25, 2010.http://www.kpbs.org/news/2010/sep/23/will-prop-23-hurt-californias-economy-or-help-it/
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