Economics
The Impact of Three Economic Indicators on Amazon
The way any organization performs will reflect a number of factors; one of the major factors will be the macro environment. Amazon.com, a major online retailer, can be considered in the context of the macro-economic by looking at the way that firm is impacted by different economic patterns. Three macro-economic indicators; personal income and outlay, producer prices index and the retail sales report will all be considered and discussed with reference the way that Amazons' performance may be impacted.
Personal Income and Outlay
An important, but lesser quoted, economic indicator is the personal income and outlays measure, which is published monthly. The figures for January 2012, which were published at the beginning of March, demonstrated that there was a 0.3% increase in total income and disposable income increased by 0.1% (BEA, 2012). Increases in the income measures are positive for Amazon.
This is important as Amazon is a retailer and their main markets are consumers rather than businesses. When the level of personal income, and more importantly the level of personal disposable income, increases this is likely...
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