This in turn will materialize in reduced sales and profits. If the situation continues to aggravate in the years to come, several players in the gambling industry might have to close their casinos. One must also notice the exceptional situations in which out of job individuals will gamble in the hope of winning some money. However, these instances are reduced and not able to modify the indirect relationship between the evolution of unemployment rate and demand for gambling services. Vice versa, when the unemployment rate decreases and the population enjoys more sources of revenues, the demand for the services of casino clubs increases.
2.3 Inflation rate (consumer price index)
The inflation rate represents the "percentage increase in the price of goods and services, usually annually" (Investor Words, 2009). Within the United States, the economic indicator has maintained a relatively stable trend, with insignificant fluctuations from one year to the next. 2008 has however commenced with a dramatic fall in the inflation rate and 2009 continues in the same path. For the future months however, it is expected that the interest rate increase.
Source: The Financial Forecast Center, 2009
When the inflation rate increases, the population is less able to satisfy its purchasing needs. This then means that a growth in inflation will negatively impact the financial results of the gambling institutions. Additionally, the players in the industry themselves will be faced with reduced purchasing power, meaning that their operating costs will increase and their ability to invest in the development of their organizations will also decrease. On the other hand, a decrease in inflation rates generates the opposite effects by increasing the purchasing power of both customers as well as economic agents.
2.4 Personal income
The personal income encompasses the totality of revenues registered by on individual throughout the course of one year and it is composed of all sources of income, including wages, pensions or revenues from investments. Throughout the recent decade, the trend has been an ascendant one, but the contemporaneous financial crisis might materialize in reductions in the personal income. Despite these reductions however, the economy is likely to pick up and generate increases in personal income starting with the end of 2009.
Source: iCharts, 2009
Increases in personal income will materialize...
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