4. Jon opens a video-rental store. What factors should he consider in making his decision on what hours to operate each day? What hours would you recommend? Why?
The rule is that every business is different. Jon's video-rental store sells a specific product to a specific customer base; this means that the offer has to be tailored to the needs of the respective market. Elements which should be taken into consideration then include:
The working schedules of the target market
The preferences of the target market in terms of the times they want to watch the movies
The demographics of the target market
A proposed schedule is that of 1 PM opening hours and 12 PM closing hours during the week so that customers can rent their movies on their way from work. During the week-end, the store should be opened in the mornings so that customers can rent their week-end films or the Saturday morning cartoons for the children.
5. How do price ceiling, price floors, deficiency payments, and other artificial controls over price undermine the effectiveness of the price system?
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