Tourism in Thailand
Economic, Social, Cultural and Environmental Impacts of Tourism in Thailand
Urban and rural tourism in Thailand accounts for around 7% of the total GDP. There are various factors, social, economic, environmental and cultural factors which affect the tourism industry in Thailand. Also, the rural tourism in Thailand needs more work. This report has some strengths, weaknesses, opportunities and threats of Thailand's tourism industry. In the end, recommendations are given on how to improve the tourism industry in Thailand.
Thailand
Tourism in Thailand
Impact of Environmental, Economical, Social and Cultural Factors on Tourism in Thailand
Environmental Factors
Economical Factors
Social Factors
Cultural Factors
Rural Tourism
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Recommendations
Conclusions
References
Introduction
Tourism is one of the world's fastest growing industries, and this industry has been identified as a means of generating national income (Pender, & Sharpley, 2005). Thailand, a beautiful country at the heart of Southeast Asia, has borders with different countries like Cambodia and Malaysia. Tourism industry contributes around 7% to the GDP. With cool and dry weathers both, Thailand is never without tourists. In this report, there is a brief introduction to the country and its tourism activities. After that, the various social, economical, and cultural effects of tourism in Thailand has been discussed, the positive as well as the negative points. Next, the strategy that could be used in order to minimize the negative impacts has been discussed. Also, the rural tourism has been discussed and the SWOT Analysis has also been done on Thailand tourism.
Thailand:
The Kingdom of Thailand is located at the heart of Southeast Asia, and when looking at its map, a rough shape of an elephant's head can be seen. The head and ears reveal a border to the north with Burma and Laos and to the east by Laos and Cambodia and the trunk extends between the South by the Gulf of Thailand and Malaysia and the west by the Andaman Sea, providing Thailand with beaches and islands along opposing shores. It's the 50th largest country in the world in terms of area, and its population is 67.8 billion and it is the 21st most populous country in the world. It has 76 provinces and its largest city is Bangkok which is also the center of all commercial and industrial activities (Vogt & Wittayakorn, 1998).
The economy is the second largest in Southeast Asia and relies on its tourism to provide only 7% of its GDP. The GDP of Thailand is around $263.9 billion and 3,940 per capital of U.S.$ and has a share of 0.77 to the world's total GDP (PPP). Their total exports amount to $178.4 billion and their total imports amounted to $179 billion according to the 2008 estimate (Schwab, 2010).
(Schwab, 2010)
(Schwab, 2010)
Tourism in Thailand:
The tourism in many countries has undergone a completer change. The industry is now more focused on needs and wants of the tourists. Many tourism policies have been implemented to attract more and more tourists every year in the country. The tourism in Thailand took large dips due to the SARS epidemic in 2002-03 and after the Tsunami at the end of 2004, when global recession hit the country at the end of 2008, and many political disturbances in 2009 and 2010. The worldwide recession reduced the desire to travel among many people and the closure of Suvarnabhumi Airport on 26 November, 2008, due to the carrying out of demonstrations by anti-government protestors who stormed the building and left more than 3,000 passengers stranded also created a lag between the flow of passengers travelling to Thailand, which in turn created some serious political and country risks as well. One more event like this was a "red shirt mob" marching into the East Asia Summit in Pattaya on 11 April, 2009, which was followed by angry riots the next day. Then the swine flu cases in the months of March and April in 2009, created a health risk of H1N1 infection in the country which further made tourists flee the country (Schwab, 2010).
(Thaiwebsites, 2011)
Even after all the above mentioned disturbances, the tourism travels were mildly disturbed and there was an important turn of +28% in the last quarter of 2009. The first quarter of 2010 passed well, but due to the demonstrations in April and May created some hurdles for the tourism industry in the second quarter. The arrival increased in the third and fourth quarter (Thaiwebsites, 2011).
The international visitors spent more than 547 billion baht, close to $16 billion, in Thailand and their average length...
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