Economic Shoelaces
Eco Footwear & Repair
Our Shoes' have Souls
Eco Footwear & Repair -- Business Model Proposal
Proposed Export Location: Chile
Proponent: Maria G. Lozano
The many firms in the footwear industry operate with an unethical and unsustainable business model. They utilize foreign sweatshops that often employ child labor. Furthermore, the industry is notorious for promoting product obsolesces and the products end up in landfills well before the end of their useful lives. Our mission is to revolutionize the current industry norms by producing products that are both environmentally and socially sustainable.
Situation Analysis
Export Marketing Plan
Market Screening
Export Marketing Strategies
Works Cited
Executive Summary
This project proposes to begin constructing the production facilities for Eco Footwear Repair. On a high level, the vision for the organization is to provide all the goods and services necessary to extend the useful lives of clients' shoes or footwear. This footwear industry is notorious for obsolescence; that is people generally do not keep their shoes until the end of their useful lives. Therefore this wasteful situation will become increasingly transparent as markets are forced to make better use of natural resources and also reduce greenhouse emissions.
Footwear goods are subjected to consumer preferences and seasonal trends that deeply rooted in perceptions of fashion preferences. However, despite this fact the younger generations are exhibiting purchasing behaviors that are more considerate of social responsibility issues (Zinaida, 2010); it is now fashionable to be environmentally and socially conscious. Furthermore, in turbulent economic...
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