Economics Pick a marketing environment and a popular brand of your choice. Then discuss the potential impact on the brand of trends that are observable in that external environment. How will they impact the demand for the product? How will they define who the competitors are? What recommendations would you make to the brand to prepare for the changes your see coming from the environmental trends you observed? I choose Coca-Cola as

Alcohol Pricing and Consumption Rates Minimum unit pricing of alcohol at off licenses and supermarkets Alcohol has for time now occupied significant economic as well as socio-cultural position in the art of United Kingdom. These are reflected in the manner in which it generates jobs, creates economic revenues in the structure of alcohol taxes. Many times alcohol is consumed in social gatherings and it is also taken as an accompaniment to meals.

156). Not surprisingly, wine is far and away the most popular alcoholic beverage in Italy: "Italy is a country where people do not drink pure alcohol. Rather, Italians consume wine and, to a minor extent, other alcoholic beverages. Among alcoholic beverages, wine pervades most private and public spheres of life. It constitutes a basic ingredient of the Italian material culture as much as grapevines are an omnipresent component of

These issues are discussed further below. Importance of Research in Relation to an Organization's Marketing Strategy and Tactics. In recent years, savvy marketers have increasingly been targeting discrete consumer segments through differentiated marketing techniques. According to the authors, "The distinctive nature of various consumer groups such as children, the elderly, women, and ethnic minorities has made them attractive market segments" (p. 364). Market segmentation and targeted marketing, though, are not

3. Third world countries are more likely to rely more heavily upon excise taxes on gasoline, tobacco, and alcohol because those are products that sell very well around the world. These are also products that are in a number of cases, particularly tobacco, that are cheaper than essential items such as water or food. Taxes on tobacco help poor countries who would rely on the taxes more wealthy and more

Cigarettes became popular among World War soldiers as "soldier's smoke (Randall 1999)." Camel held 45% of the U.S. cigarette market by 1923 while Philip Morris produced women's cigarette, described as "mild as May." The American Tobacco Company produced Lucky Strike for women and captured 38% of the market. The number of female teenage smokers increased three times between 1925 and 1935 alone. In the spirit of competition, the American Tobacco