Proctor and Gamble is a global company that produces various products sold around the world. It is a Fortune 500 company and ranks consistently among the top 10 companies in the U.S. in terms of sales. The product chosen for this study is Head and Shoulders, a dandruff shampoo that constitutes 23% of net earnings in the beauty care segment for P&G per annum (P&G Investor, 2015). With sales of more than $80,000,000 for the company, Head and Shoulders is a significant product mover.
MacroEconomic Variables
GDP growth in the U.S. has been stagnant over recent years and therefore P&G has had to look overseas in order to grow its market. However, with global recession likely to occur in the coming months and years, the predicament of P&G does not look positive unless it can penetrate and maintain market share in developing nations.
Unemployment in the U.S. is also higher than reported according to reports from independent sources and suggests that the U.S. economy is not as recovered as pundits might have investors to believe. There is a false sense of security surging among investors but consumer confidence is at an all time low and faith in central banking is crumbling as the price...
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