Ecommerce
Through its corporate site, Sony wishes to inform the customer that it offers a wide range of products - music, movies, TV, games, electronics products. So the organizational convergence principle can be summarized in this way - Sony is the common feature of all the products needed for the client's entertainment. Also the obsessive usage of the colour blue, in different tones and shades within the entire site, embodies the idea of convergence and tries to implement the connection between the company's brand and this particular colour. The synergy of the site is also provided by the subcategories in the bottom of the page - see, hear, play and shop are simple messages that transmit simplicity and invite to repeated use.
Viacom
This company knows that social responsibility initiatives are good business decisions for its future performance. The company tackles social issues, by trying to reduce the negative effects of illnesses, vices and community shortcomings that are part of our everyday life. For example, the BET Foundation was launched in 2003 and promotes healthy eating, creating a public awareness in respect to obesity and cardiovascular disorders which are caused directly by unhealthy eating. So as to better serve the interest of their existent and potential customer, the company divided its actions in different categories of platforms or battle fields - it created a special website, so as to enable the information process; TV stars are supporting within the program healthy eating behaviour. Also another action platform consisted of launching fitness programs, in order to make the audience understand that good health can be maintained only by eating healthy food and physical exercise.
FCC
The Federal Communication Commission is the American central authority that regulates a sensible market, the telecommunication one. Its site presents a series of initiatives, including regulating measures that aim at increasing the competitivity, lowering fares. One example of such an initiative was the Decision of lowering the accounting rates within the communication field. Issued in March 1997, the decision had the objective to lower communication fees. Its provisions were mandatory for all the players on the market.
Bibliography www.sony.comretrieved: 14th of August 2007 www.fcc.comretrieved: 15th of August 2007 www.Viacom.comretrieved: 15th of August 2007
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