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Ecommerce Business Plan Mary's Gourmet Business Plan

The two primary gift basket markets are the individual gift-giver and the corporate client (How to start a gift basket service). About half of all this business is during the holidays, with Christmas leading the drive followed by Valentine's Day, Easter, Mother's Day, Thanksgiving and Secretaries' Day (How to start a gift basket service). Mary will rely heavily on Google AdWords to attract new business and will increase her advertising during peak gift basket buying times. She will also attempt to retain customers by sending them reminders of their previous orders during the previous year and asking them if she can fulfill another gift request. In the beginning, Mary will also generate market awareness by mailing gift catalogs to her target audiences.

Mary will outsource all of the e-commerce related information technology activities to create and maintain her online site. She will require a new team to assemble and ship online transactions and expects redesign in many business processes such as accounting and inventory management. The marketing function will dramatically expand to promote the site, monitor...

Adding an online presence isn't as simple as just adding a new distribution channel. Therefore, to become successful, management will need to have electronic commerce specific experience and an understanding of online consumer behavior in addition to understanding the gourmet gift and picnic basket business.
Bibliography

Cox, B. From Wall Street to gift baskets: An E-commerce entrepreneur's tale. http://articles.directorym.net/From_Wall_Street_to_Gift_Baskets_An_E_commerce_Entrepreneurs_Tale-a888062.html

Fullbright, J. Starting a gift basket business. http://www.powerhomebiz.com/vol100/giftbasket.htm

How to start a gift basket service. http://www.entrepreneur.com/startingabusiness/businessideas/startupkits/article37926.html

Innovation in gourmet and specialty food and drinks: Market evolution and NPD in super-premium and healthy products (2006, July 1). Business Insights. http://www.marketresearch.com/product/display.asp?productid=1326931&g=1

Sources used in this document:
Bibliography

Cox, B. From Wall Street to gift baskets: An E-commerce entrepreneur's tale. http://articles.directorym.net/From_Wall_Street_to_Gift_Baskets_An_E_commerce_Entrepreneurs_Tale-a888062.html

Fullbright, J. Starting a gift basket business. http://www.powerhomebiz.com/vol100/giftbasket.htm

How to start a gift basket service. http://www.entrepreneur.com/startingabusiness/businessideas/startupkits/article37926.html

Innovation in gourmet and specialty food and drinks: Market evolution and NPD in super-premium and healthy products (2006, July 1). Business Insights. http://www.marketresearch.com/product/display.asp?productid=1326931&g=1
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