It launched a plant billboard made of "a thriving species of Fukien tea plant, which absorbs air pollutants" so that while advertising its company it could also help improve the environment (Coca-Cola's environmentally-friendly plant billboard, 2011, Larry Fire) While this program clearly has positive effects for the company in terms of PR and cost savings, it may not be enough to deflect criticism from the soda manufacturer for its role in the nation-wide obesity epidemic. Although it has been praised by the current Administration for its efficient and environmentally-friendly ways of delivering its product, soda has increasingly been targeted as a culprit in the rise of obesity. Even diet sodas have been linked to weight gain, given their blunting of the response of the body's ability to process sugar. One recent study found "there was a 41% increase in risk of being overweight for every can or bottle of diet soft drink a person consumes each day" (DeNoon & Mathis 2005). Given the White House's and state and local governments' emphasis on wholesome, organic foods and eliminating soda from school meals and vending machines (along with soda corporation's sponsorship efforts in schools), Coca-Cola must find ways to rehabilitate its product...
Environmentally-friendly vehicles are a good first step, particularly if Coke demonstrates they can be profitable for shareholders in terms of cost savings, but are hardly the only answer to Coke's image problem.
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