Ebay needs of to pay attention to brand equity and get back to the basics of offering good customer service to its customer base. Otherwise, it is an open market for anyone to step in and take their place. Losing focus of brand and company vision has been the downfall of many corporate giants.
References
Consumers Union. (2007). Winning at Ebay. How to bid smart & play safe. Consumers Reports.org. August 2007. Retrieved February 6, 2011 from http://www.consumerreports.org/cro/money/shopping/shopping-tips/ebay-8-07/overview/0708_ebay_ov_1.htm?Extkey=SY95PI0&CMP=KNC-CROVMYSSP&HBX_OU=51&PK=yssp
Ebay.com (2011). Spoof (fake) emails. Retrieved February 6, 2011 from http://pages.ebay.com/education/spooftutorial/
Ebay Inc. (2001). Burger King...
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