Hypothesis
Investing in R&D to continually grow the areas of reputation management and trust-based verification services will make a significant contribution to long-term value as these are areas all e-commerce strategies require.
I. Progression of eBay Value Chain from the Physical to the Virtual
a. Requires a Hybrid Model to integrate the physical and virtual
b. Critical for the company to move into services
II. Assessing eBay's Core Competencies
a. Dynamic Pricing and Auction Core Strength
b. Referent Systems Development
III. Assessment of the eBay Value Chain
a. Keeping Trust in Transactions is Critically Important
b. Must continue to have a strong focus on security and fraud detection
c. 300,000 third party online resellers form the foundation of the selling system
d. Referent Systems Development
IV. The Future of the eBay Value Chain
a. Capitalizing on the data marts and information sources to create data services
b. Strength of the value chain is also predicated on trust above all else
References
Chen, E., & Weber, I. (2010). To Discount or Not to...
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