Both of these scenarios were tested with a demo login and password. The actual purchasing workflow on Build-a-Bear.com is much more efficient and streamlined. Both however have up-sell of accessories configured in their purchasing workflows. Of the two, Build-a-Bear.com has a more extensive collection that attempts to replicate the actual experience of being in one of their stores.
In summary from a comparison standpoint, Build-a-Bear.com is much more oriented towards having customers online create their own specific doll, and gets close to the actual experience of being in one of their stores. Likewise, the process of customizing a doll through VermontTeddyBear.com's site is achievable yet takes much more navigation. Of the two, Build-a-Bear.com is the more intuitive.
Extent of Support for Multi-Channel Management Strategies
Retailers often rely on websites to entice and motivate consumers to also visit their stores. Both companies have retail locations, with Bear-a-Bear having at least one retail store in 48 states and several in foreign countries. Vermont Teddy Bear Company has only a single retail outlet, which is their factory in Vermont. The differences in website design and navigation are very significant in this regard. Build-a-Bear works to create a more transparent set...
Apple's strategy is highly differentiated as has focused both on the depth of musical content, in addition to its breadth and variety, and an example of this is the continual addition of new artists and films specifically for use on the video iPods. Apple's focus is on providing digital music to anyone, anytime they want to listen to it, expanding to include digital entertainment of all forms as well. The
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It is commonly used for completely analyses of why one culture has trouble intermeshing and integrating with another on a workforce and individual level. One of the most valuable aspects of Cultural Dimensions Model is the ability to see how one culture sees time and transactions from a completely different vantage point compared to another. The five dimensions of this model include the Personal Distance Index (PDI), Individuality (IDV),
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