The majority are in the Developing Phase (45%) with just 3% in Optimizing. This indicates that there is a strong need for greater integration of social networking, permission marketing and customer information management in many e-commerce strategies today. The results shown in Figure 3 also indicates there is significant upside potential for companies who attempt to grow quickly through the integration of social networking, trust-based permission marketing based on

This would give accurate financial position of the business entity at the end of the financial year. Skype Limited would also measure performance of the group by evaluating on how the objectives of the groups meet the needs and preferences of the market. This would give the ideal position of the business entity within the market segments (Gomes, 2010). Individual Level What are some of the key individual functions? One of the

Diversify or Not to Diversify Wal-Mart Corporation (NYSE: WMT) and K-Mart, who is privately held, both have extensive investments in merger, acquisition, joint venture and global market development programs and initiatives. Both companies have had exceptional success with their diversification strategies domestically and internationally. Yet both have also faced very significant challenges and failures too. The intent of this analysis is to compare and contrast the two businesses, analyze the

1926, Yellow had been in the transportation industry. The deregulation of the transport industry saw the company decline in revenue because of the introduction of smaller and flrxible competitors. As an old company, it followed a non-viable method of operation and was run like a family business, with a degree of autocracy. The company had no vision, a narrow focus and lacked customer-orientation. To counter the declining business opportunity as

MSFT Skype V Microsoft purchased Skype for $8.5 billion, and immediately critics of the deal questioned the value that Skype could bring to Microsoft (Bright, 2011). Skype was plagued with old technology that it did not even develop itself (Ricknas, 2008; Kharif, 2009). The company's 2009 SEC filing revealed that its financial condition was terrible. While the company has been rapidly increasing its user base, less than 10% of users are

The analytics that each of the league's teams marketing departments use also pinpoint the most and least interesting aspects or content (both digitally written and video-based) delivered across the website and microsites. The league marketing teams have also experimented with more interactive experiences with passive spectators, focused experiencers and absorbed identifiers through the use of social media. This also validates the findings of Napoli with regard to the egalitarianism of