¶ … conditioned the key decisions and behaviors of individuals and groups within National United Group (NUG) as these forces relate to strategic diversification. Synergies resulting from an early merger resulted in a firm better able to address the demands of an expanding market. Importantly, the merger enabled diversification beyond spare auto parts distribution.
Domestic labor markets in Iraq are governed by traditional practices that are regionally idiosyncratic and that permit considerable leeway in local decision-making. International automotive firms signaled interest in NUG's products and services, but Iraq's fractious social-political environment generated substantive security challenges and disruption in their distributorship and marketing arrangements, impacting its ability to meet both domestic and international market demands. NGU's decentralized management has failed to understand changes to the local market dynamics in the post-war recovery period, which resulted in business opportunity cost and jeopardized the firm's financial viability and sustainable growth.
Chapter 4 provides a conceptual framework for the research design and summarizes the research methodology. The conceptual framework provides that multiple research methods, a hybrid of quantitative and qualitative approaches, will facilitate exploration of the interaction between an organization's strategic orientation, the conditioning power of its environment, and the diversification strategies it employs as a means of addressing the demands of a changing market. The single...
Small Medium Enterprise Set Up Mission statement Business goals Marketing Market research (location and size of market) Market segmentation (which segments will you target) Marketing plan Products/services and target market(s) Placement Promotions and advertising Pricing policy Evaluation of marketing Operations Legal and licensing requirements Organisational structure and staffing Insurance and security issues Business premises Equipment required Production process Critical risks/contingency plans Financial projections Capital expenditure forecast Sales forecast Cash flow forecast Projected profit and loss statement Owner's personal expenses (continued on next page) Environmental responsibility and Eco-sustainability Implementation timetable Conclusions and future directions Executive Summary Business Plan Structure The business plan
Diversification in Small and Medium Enterprises Adjustment and Renewal in the Aftermath of the Iraq War: A Case Study of Strategic and Functional Orientation for Diversification in a SME In this chapter, discussion will further explore how National United Group's (NUG) location decisions and its position in an industrial cluster are critical to understanding its strategic orientation, and also the design, implementation, and outcome of its diversification strategies in the post Iraqi
Adoption Of Social Media by Small Business and Entrepreneurs in the Gulf Region The internet technology has revolutionized the communication landscape among businesses in both developed and emerging economies because of the unprecedented growth of the social media. Social media is an interactive technology system that business and people use to collaborate, connect, and create personal and business profiles. A growing consensus among marketing professionals, business and academic communities shows
small size business owner has to continually assess the status of the enterprise relative to both itself (as evolution in time), as well a relative to the industry, in order to identify its current status and position. One important means in which the economic agents come to conduct this assessment is represented by the financial status of the company, revealed through the lenses of financial ratios. Some notable examples
Linked Enterprises - This type corresponds to the economic situation of enterprises which form a group through the direct or indirect control of the majority of the capital or voting rights (including through agreements or, in certain cases, through individual shareholders), or through the ability to exercise a dominant influence on an enterprise. Such cases are thus less frequent than and very different from the two preceding type. Importance of SMEs Small
Razak, (2012) point out that internet has assisted SMEs to integrate social media in SMEs marketing strategies globally. Typically, internet has become accessible to billion of people globally, and the phenomenon has revolutionized the use of social media for business advantages. Razak, (2012) point out that 75% of internet users use social media to carry out various activities such as linking to shopping site, and since 2007, social network has
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