Verified Document

Disney Corporation And Its Approach Essay

They can participate in a variety of programs from credit unions to service awards, contests, and other programs. There are employee stores in many locations, and childcare facilities in California and Orlando. Because of the allure of Disney, some experts call this capturing the "heart" of the employee. They buy in to the company's belief system and represent it totally, because the entire corporate ideals mesh with their own. Another motivational technique is an extensive training environment for all employees. They offer an Executive Development Program called "Disney Dimensions," and a program called "Disney Way" that introduces the many diversified companies to management and above, and it offers training in professional and management development. Employees also participate in programs on ethics, integrity, and diversity. Most inspirational is the e-learning program, that will allow employees anywhere in the world to continue their education online.

Motivation at Disney is mostly about the job the cast members are doing and how they interact with the guests. As the news analyst wrote, while Disney is trendsetting in many areas, in their employment practices, they are rather outdated. For example, employees follow strict guidelines for how they interact with guests, and they are not allowed to deviate from these rules. In the best corporations, motivation includes empowerment for the employees to make their own informed decisions to deal with situations effectively. Disney's policies, at least for cast members, are far more restrictive, and that can be damaging at best. It seems that the Disney "magic" is also what attracts many employees and keeps them...

Disney is still a magical world, whether it is in the parks or its many divisions, and that has to attract a wide variety of employees.
The best practice Disney has going for it is its brand name, universal recognition, and the desire of many people to work there. Because of this, they do not have to engage in as many motivational activities, at least lower on the employment ladder. Compensation, stock options, and management contracts are motivational at the higher levels in the company, and then there is the prestige of working under the Disney umbrella. For the seasonal and part-time workers, it seems about all the motivation they get are some rewards, recognition, and pay. To retain a more qualified workforce, especially in the parks, Disney should develop more motivational programs for their employees, and pass on at least some benefits to the part-time employees. Motivational techniques such as empowerment and more freedom would help, as well. The Disney model may have worked in 1955 with Disneyland opened, but today, new motivational techniques would bring in a higher quality workforce that could give Disney a much-needed facelift.

References

Editors. (2010). Selected financial data. Retrieved 13 March 2010 from the Disney Corporation Web site: http://amedia.disney.go.com/investorrelations/annual_reports/WDC-10kwrap-2009.pdf.

Editors. (2010). Standards of business conduct. Retrieved 13 March 2010 from the Disney Corporation Web site: http://corporate.disney.go.com/corporate/conduct_standards2.html.

Scott, R. (2005). Disney corporation report. Retrieved 13 March 2010 from the Docstoc.com Web…

Sources used in this document:
References

Editors. (2010). Selected financial data. Retrieved 13 March 2010 from the Disney Corporation Web site: http://amedia.disney.go.com/investorrelations/annual_reports/WDC-10kwrap-2009.pdf.

Editors. (2010). Standards of business conduct. Retrieved 13 March 2010 from the Disney Corporation Web site: http://corporate.disney.go.com/corporate/conduct_standards2.html.

Scott, R. (2005). Disney corporation report. Retrieved 13 March 2010 from the Docstoc.com Web site: http://www.docstoc.com/docs/893995/Disney-and-News-Corporation-Report.
Cite this Document:
Copy Bibliography Citation

Related Documents

Marketing Analysis of the Walt Disney Corporation
Words: 1160 Length: 4 Document Type: Essay

Marketing Analysis of the Walt Disney Corporation Marketing Mix Industry Influences Environmental Influences in Demand The Walt Disney Corporation started out as a small animation studio in 1923. Originally named Disney Brothers Cartoon Studio, after the founders Roy and Walt Disney, the firm grew and diversified, moving first into live actions films and diversifying with different leisure and entertainment interests either developed internally or acquired (Disney, 2013). A great deal of the firms success sis

Disney It Is Important to Understand How
Words: 1283 Length: 5 Document Type: Essay

Disney It is important to understand how the business strategy of an organization manifests itself within the internal and external operations of the company. Disney Corporation provides an excellent opportunity to examine these relationships. The purpose of this essay is to compare and contrast the organizational chart and organizational methods of the Disney Corporation and examine how it aligns or misaligns with the strategy of the particular corporation. I'll examine Disney

Disney and Diversity: The Disney
Words: 982 Length: 3 Document Type: Thesis

A greater sense of family interconnectedness and the value of respect and responsibility for elders are also manifest in Asian and African-American households. Given that Disney has always been a family-forward, family-friendly company, upholding its core values with a slightly more diverse emphasis, face, and vision could make it uniquely positioned to capitalize on current trends. The average Hispanic family size is 3.87 children, higher than average 3.19, so

Disney Company the Walt Disney
Words: 2914 Length: 7 Document Type: Term Paper

It makes deals with fast-food companies for using its characters for promotions which also serve to promote Disney productions. The company has some synergy with its television network as an outlet for Disney made-for-TV films and some television shows, though in-house productions are not as prevalent on the network as they might be. The company has the money it needs to make changes and to continue to produce films, television

Disney Parks Disney's International Theme
Words: 768 Length: 2 Document Type: Research Paper

(Wikipedia, 1) Disney was emboldened in this strategy by the prototype in Japan, though we may now suggest that this effort was significantly aided by the greater interest of the Japanese in Western culture than many in Western Europe. Indeed, the Tokyo site would face few legal barriers, and would succeed momentously with little alteration of its American models required. Here, evidence of a closeness between Japan and the

Disney Is an International Company, With Significant
Words: 1198 Length: 4 Document Type: Essay

Disney is an international company, with significant operations overseas. The company's media properties have a global scope, and it operates theme parks in a number of different foreign countries, including Japan, France and soon in China. The company also sells its consumer products and licensed merchandise around the world (Walt Disney Company, 2012). For the most part, Disney sees opportunity in globalization as it has the opportunity to expand its

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now